摘 要

现代信息技术的飞速发展帮助人类进入了知识和信息时代,借助信息技术的东风,

全球经济也大大加快了一体化的步伐,越来越多的企业正在向全球化发展。跨文化管理

越来越成为现代管理中需要深入研究的课题。

国际企业的经营远远比普通国内企业复杂,这是因为它处错综复杂、时刻可能产生

翻天覆地的变化的国际环境之中,并且还要受到国内、国外环境的影响。在跨国企业经

营活动中,不同国家和地区的社会文化、价值观、道德规范等文化差异往往导致跨文化

冲突,如果跨国企业无法有效地处理这些跨文化冲突,必将是企业经营陷入困境,甚至

导致全球化战略无法有效实施。跨国企业如何在不同的文化环境中设计有效的组织战略

和结构,有效地管理人力资源,避免文化差异带来的文化冲突,提高跨国企业的管理效

率和经营效益是每个跨国企业都关心的问题。

本文站在跨文化管理的角度,从M公司跨文化管理遇到的问题入手,运用跨文化

管理、管理沟通、激励等理论分析产生问题的根本原因。针对问题根源提出帮助M公

司解决跨文化管理问题的策略和建议。从而帮助M公司提升员工士气,提高企业凝聚

力和竞争力。另外,本文希望借M公司跨文化管理问题的发现、分析、解决,探讨有

效地跨文化管理方法,并且以此为其他跨国企业在中国的管理实践提供良好的参考和借

鉴作用。

关键词:跨文化冲突;跨国企业;文化差异;M公司

M公司跨文化冲突案例研究

A Case Study of Cross-Cultural Conflict in M Company

Abstract

Thanks to the fast development of technology, people entered the age of information and

economy, the integration of world economic is faster. More and more enterprises are making

its way to globalization. Thus, the cross-cultural management has been an important issue that

needs more deep research.

The management of international enterprises is far more difficult than ordinary domestic

enterprise. It is in a variable environment and affects by domestic and external environments.

In the management activities, multinational enterprises often encounter cross-cultural

conflicts resulted from different society culture, values, ethics. If the conflicts couldn't be

handled well, the enterprise may fail in its daily management and international strategy. How

to design effective organizational structure and sfrategy, how to manage human resource,how

to avoid cultural conflicts brou运it by cultural differences have been important concerns of

cross-cultural enterprises.

From the point of cross-cultural management, this article starts from the cross-cultural

problems of M company. Then,use theories of cross-cultural, management commxmicationj

motivation to analyse underlying reasons. After that, put forward strategies and suggestions to

help solving M company's management problems. The article aims to help M company to

improve staff morale, enterprise cohesion and competition. Besides,this article will provide

reference for other cross-cultural enterprises.

Key Words: Cross-cultural Conflicts; Cross-cultural Enterprises; Cultural Differences; M

Company