论文摘要
长春HL德资公司跨文化冲突及管理策略研究
“大凡跨国公司大的失败，几乎都是仅仅因为忽视了文化差异——基本的
或微妙的理解所招致的结果”。近年德国对华投资的数量明显增大且增长迅速，
中国已成为德国在亚洲的最大贸易伙伴，因此研究德资企业在华的跨文化管理
问题有重要的理论和现实意义。

本论文从长春HL德资公司跨文化管理的个案出发，希望对德资企业在华的
跨文化管理冲突给予探讨，并针对冲突的特点研究其管理策略，从而对新形势
下的德资公司跨文化管理问题有新的理解和认识。

中德企业文化凸显的五大文化维度的差异造成了跨文化管理中的障碍和冲
突，长春HL德资公司作为德国百年家族企业在中国的独资企业之一，虽然大多
数员工都是中国人，外来员工的数量不多，但来自不同国家的管理人员和员工
在实际合作中必然受到各自社会文化背景和习惯的影响，以致产生不明显的文
化冲突，其一表现在企业内部，其二表现在企业外部。

本文基于长春HL德资公司跨文化冲突的个案分析，提出了其跨文化管理上
的主要原则和方法，主要有求同存异原则；与时俱进的可持续发展原则；和谐
文化原则；文化整合原则等。基于以上原则提出了三个解决跨文化冲突的策略：
一是有效沟通策略；二是本地化策略；三是跨文化培训策略。

长春HL德资公司的跨文化管理冲突及策略的研究对跨文化管理的发展具
有一定的理论意义；对帮助德资企业在中国市场提高跨文化管理的效果具有现
实意义，并对中国企业的国际化发展具有一定借鉴意义。

关键词：
德资企业；跨文化冲突；跨文化管理；策略；文化维度
Abstract
Cross-cultural Conflict and Management Strategies of HL
German-owned Company in Chang Chun
Almost all multinational companies big failure are almost always just ignore
cultural differences - basic or subtle understanding incurred the results. Significantly
increased number of German investment in China in recent years and rapid growth,
China has become the largest trading partner of Germany in Asia, the study of
cross-cultural management issues of the German-owned enterprises in China have
important theoretical and practical significance. The papers from Changchun HL
German-owned company's cross-cultural management cases, cross-cultural
management conflict given explore summarize, and to study the characteristics of
the conflict management strategy of cross-cultural management new understanding.
Sino-German corporate culture higHLights five cultural dimensions resulting
from differences in the barriers in cross-cultural management and conflict,
Changchun HL German-owned company as a wholly-owned enterprises in China,
thus resulting in obvious conflict of culture. The paper proposes the Ward-owned
enterprises on the cross-cultural management strategies: Seeking common ground
while reserving differences strategy;Harmonious cultural strategy;cross-cultural
training strategies;management goal orientation dynamic adjustment strategy.
some theoretical significance of German-owned companies in the management
of cross-cultural conflict solving strategies will the concept of cross-cultural
management and development; help improve the effect of cross-cultural
management of the German-owned enterprises in the Chinese market has practical
significance.
Keywords:
German-owned Enterprises;Cross-cultural Conflict; Cross-cultural Management;
Strategy; Cultural Dimension