南方普辉公司跨文化冲突诊断及其化解
摘要:随着经济全球化发展进程的不断深入,中国改革开放和经济
市场化程度的不断深化,我国的投资环境亦日趋完善。在众多优惠
政策的吸引和经贸合作带来的好处的示范作用下,大量的外商在华
进行了合作投资。由于不同国家的价值取向存在着差异,合资企业
内部的不同文化又相互交叉影响,来自不同国家的经理职员之间在
经营目标、经营理念,沟通方式等方面存在冲突,从而产生内耗,
使合资企业经营管理效率低下,企业绩效较差,竞争力下降,甚至
导致企业合资经营的失败。作为中加合资企业,南方普辉公司也面
临上述困境

首先阐述本文研究的背景、意义、目的及梳理国内外研究成果,
然后对中国与加拿大文化特点及管理模式进行对比分析。在前人研
究基础上,利用调查问卷方法研究南方普辉公司跨文化冲突,总结
其跨文化冲突主要表现在:价值取向、经营理念、经营管理、制度
文化及沟通障碍五个方面。根据南方普辉公司跨文化冲突管理的现
状,进而分析其跨文化冲突产生的原因。最后,提出南方普辉公司
跨文化冲突的化解策略:建立跨文化管理机构,重视跨文管理;充
分利用国家文化差异,相长补短;构建融合的企业文化,树立一致
目标;建立沟通机制,减少文化误会;加强文化培训,促进文化认
知;实施管理本土化

关键词:南方普辉公司,跨文化冲突,跨文化冲突诊断,跨文化冲
突化解.
The Diagnosis of and Solution to Cross-cultural Conflicts in
Southern PuHui Company
Abstract: With the deepening development of economic globalization,
China's reform and opening-up and marketization economy have
improved China's investment environment, which attracts a large
number of foreign direct investment in China. In the Sino-foreign joint
ventures, management teams from different countries have different
value orientations and cultures. Conflicts caused by different
management targets, concepts, different ways of communication are
likely to result in internal frictions in joint ventures, inefficient
management and poorer performance, declining competitiveness that
might lead to their failure.
This thesis first expounds the background, significance’ purposes
of research and reviews literature at home and abroad. Then it makes
comparative analysis of the characteristics and different management
modes between Chinese and Canadian cultures. According to previous
research results, the cross-cultural conflicts in Southern PuHui Company
are examined by questionnaire method. It concludes that cross
-cultural conflicts within Southern PuHui Company are mainly
embodied in value orientation,operation principle,operation
management, institutional culture and communication disorders.
According to the management status of cross-cultural conflicts in
Southern PuHui Company, the root causes of its cross-cultural conflict
are analyzed, based on which, this thesis puts forward the solution
strategies of cross-cultural conflicts for South PuHui Company,
including the establishment of cross-cultural management
department,which focuses on the cross-cultural management, the use of
different national cultures which complement each other, the
construction of an amalgamation corporate culture to set up a consistent
goal, the improvement of communication channels to reduce cultural
misunderstandings, the strengthening of cultural training to promote
staffs cultural cognition, and the implementation of localized
management.
Keywords: Southern PuHui Company,Cross-cultural Conflict,
Diagnosis of Cross-cultural Conflicts,Cross-cultural Conflict Solution