ABSTRACT
China is the country with fastest pace of population aging in the world.
Till the end of 2013, the number of China's elderly population aged over 65
has reached 136 million, of which the population of advanced old age,
disability, semi-disability disability has exceeded 36 million. With
acceleration of the aging process and the arrival of the old-age society, our
families and the whole society is taking great pension pressure, meanwhile
“aging industry” which is targeting to the old people is beginning to develop.
For a huge demand of care service of disable and semi-disable old people, a
group of aged care services companies came into being, QS Aged Care
Services Limited is a representative domestic enterprise in home-based care
service industry. However, due to the general lack of user purchasing power
and the marketing ability of the enterprise and other reasons, with strong
government support and the seemingly huge market space, QS company is
still facing to development bottleneck.MBA QS
This article will use modern enterprise strategy management theory as a
guide to analyze the internal resources and external environment of QS
company and develop a workable strategic initiatives for QS, combining the
actual market conditions and its own resources. I hope this article will
provide a certain reference for a group of young home-based elder care
service companies which have the similar development difficulties. I hope
QS company grow and develop in the near future, become the development
model in elder care service industry and thus inject new vitality for the whole
“aging industry”.
This article includes four main parts. The first part will analyze the
internal environment of QS company. The second part will analyze the
industry environment of QS company using PEST analytical model. The
third part will conclude the advantage, disadvantage, opportunity and threat
of QS using SWOT matrix analytical model on the basis of the preceding two
parts and determine the strategic choice of QS. The forth part will provide
implementation plans in terms of marketing measures, human resources,
product design and expansion means.
KEY WORDS: Aging Population; Aging Industry; Home-Based Elder Care;
Strategic Management; PEST Analytic Model; SWOT Matrix