摘要
PVC产品作为沧化公司主导产品，在沧化发展中起着举足轻重的作用，研究
其发展策略具有重要的现实意义
本文以现代战略管理思想与理论成果为指导，运用企业战略研究的一般方
法，通过对国际、国内PVC产品发展趋势的阐述，重点分析了沧化PVC产品内部
因素与外部环境，从中归纳出沧化PVC产品的优势与劣势，生存发展的机会与威
胁，然后运用IFE和EFE矩阵以及SWOT分析的方法对主要要素进行了评价，并
结合QSMP矩阵对战略备选方案进行了分析，提出了沧化PVC产品的发展战略为
集中低成本战略、前向一体化战略和大营销战略。最后在此基础上阐明了沧化
PVC产品的发展对策
本文以自己的理论学习为基础，结合在沧化多年工作中所闻、所见和所思，
运用定性和定量相结合的方法，对沧化PVC产品的发展战略进行了初步研究，以
期对沧化的发展有所帮助
关键词：PVC发展战略集中低成本前向一体化大营销战略
Abstract
As the major product，PVC plays a leading role in the development of Cang
zhou Chemical Industry Co．Ltd．．Therefore，the study on its development strategies
is of important practical significance．
Guided by modem strategic management thought，applying the general method
of strategic study of enterprises，the article mainly analyzes the intemal factors and
external environment of PVC produced by Cangzhou Chemical Industry Co．Ltd．，
though elaborating the development trend of PVC in China and around the world，
and sums up the advantages and disadvantages，development opportunities and
menace confronting Cangzhou Chemical Industry Co．Ltd．，in PVC production．Then，
by evaluating the major elements through IFE and EFE matrix as well as SWOT
analysis method，and by analyzing the optional strategies in the light of QSMP
matrix，the article puts forward the development strategies taken by Cangzhou
Chemical Industry Co．Ltd．in producing PVC i．e．centralized low cost strategy,and
great marketing strategy．Based on this，it expounds the countermeasure taken by
Cangzhou Chemical Industry Co．Ltd．on PVC development．
On the basis of my study of theory and years work experience gained in my
company,I pat forward nay tentative suggestion on the development strategies of
PVC of my company through quantitative and qualitative analysis in the hope of
conducing to the development ofCangzhou Chemical Industry Co．Ltd．
Key words：PVC，development strategies，centralized low COSt，forward integration，
great marketing strategy．