摘要
随着传统电信业务收入增长的逐渐放缓,信息化业务业己成为电信运营商的重要业
务领域。而社会信息化发展进程的不断推进,导致客户对信息化业务的需求也在发生着
转变,主要体现在提高信息化服务的一体化服务能力。ICT业务作为电信服务、信息服
务、IT服务及应用的有机结合而产生的综合信息服务,能够有效地适应客户需求的变化,
具有巨大的发展潜力和市场前景。

中兴通讯作为广东ICT业务市场的新进入者,在业务能力、产业合作、渠道能力等
方面与竞争对手相比都存在较大的差距。国内运营商投资的萎缩和通讯市场的扩张放缓
让中兴通讯面临的压力也日益加大,特别是整个通信市场日趋饱和,运营商投资放缓的
大环境下,中兴通讯的业绩拓展急需寻找新的蓝海。如何才能打破常规,为中兴通讯寻
找到一条切实可行的ICT业务发展之路,是本文研究旳目的和重点所在。

本文通过大量文献欧亿·体育（中国）有限公司和相关知识点的收集,对国内电信运营商ICT业务发展,特
别是广东ICT业务市场的融合背景进行了阐述.对ICT业务的内涵进行了重新界定.找
出了 ICT业务与传统电信业务之间的联系和差异。基于此,对中兴通讯发展1CT业务的
优劣势、业务发展现状进行分析,从产品、支撑、合作以及渠道等四个层面中找到制约
中兴通讯ICT发展的主要问题;其次,以基于价值网理论分析中国移动ICT业务实现价
值给予相关ICT产品结构调整的分析,给出中兴通讯应依托价值网的定位,和运营商结
成战略合作伙伴开拓市场.最后,从产品特性、市场细分和市场占有率提升等三个方面
为中兴通讯ICT业务在广东的发展提出了一些可实施的建议。

Abstract
Information technology business has become an important business areas for
Telecom Operators because of the quickly slowdown of traditional
telecommunications business. And customers' demand of information
technology have change to focus on the capabilities of integrated services with
the development of social information process. ICT services has a huge
development potential and market prospects as it provide integrated information
services which combine telecommunications services, information services,IT
services and applications. ICT services has adapt to the changes of customer
demand. ZTE is a new entrants of Guangdong ICT business market, there is a
big gap between he and his competitors at the capability of operational skill,
industry cooperation and channel capacity. The ceiling of the telecommunication
market and the atrophy investment by domestic telecom operator has give ZTE
great pressure.ZTE need to find a new way for its business as the entire
communications market is becoming saturated. How to break the routine and
find a viable ICT business development path for ZTE is the purpose of this
study。。。