西安理工大学工商管理硕士学位论文 Based on the causes mentioned above, the author brings up the corresponding marketing tactics based onHR and organizationbehaviour. Firstly, establishingthe personnel-post matching systerm is very necessary, appropriately reducing the pressure of employees and improving the personnel-post matching mechanism so that no more unnecessary pressure to employees is caused due to things other than work. At the same time, attention should be paid to different work of each position such as store foreman, reserve manager etc. Secondly, capacity improvement systerm should be established, building employees career planning, development and learning channels to help them grow. Thirdly, training systerm should be build, enhancing the professional education in the sercive systerm and team construction and ensuring the quality and quantity of training all the time. Fourthly, service guarantee systerm should be established, enhancing the support and training provided by the headquarters to each store to promote the work support of functional departments. Fifthly, to implement humanistic care. through the reform of the scheduling system, the organization of activities, the promotion of employee health care plan and other ways to enhance employees psychological sense of security and enhance organizational identity. To sum up, the research on the improvement of human resources support system in chain catering industry can improve the work efficiency of employees, enhance their civic behavior, and improve their job embeddedness at the same time, providing references to the human resource management of similar chain catering industry. Key words: human resources support system; chain catering industry; work pressure; job embedding IV