西安理工大学工商管理硕士专业学位论文 系客户关系、最大化利用客户资源等方面存在的问题，并根据问题从管理设计层面提供 了一个可借鉴、可复制的问题解决模式和体系框架，并就如何改进和保障客户关系提出 了一些有益的思考，希望通过研究能够对证券欧亿·体育（中国）有限公司或其他类型的服务业就进一步优化客 户关系提供参考。 【关键词】证券公司；客户关系管理；优化策略 【论文类型】应用研究 II 西安理工大学工商管理硕士专业学位论文 customer satisfaction, thus promoting loyalty, minimizing customer churn, and bringing stable revenue and profit to securities companies. In this study,we mainly elaborate the relevantcontent of customer relationship management, using questionnaire method and literature research method, firstly, from the introduction of the research background of this topic, from the relevant literature to further clarify the development of customer relationship in corporate governance restrictions, so as to lead to the focus of this papers research, to lay a good theoretical foundation for good customer relationship management. In this paper, X Securities Company, the relevant issues are analyzedand studiedto explorethe existing problemsin customerrelationship management by conducting an in-depth analysis of the current status and problems of the companys current customer relationship management. In the research process, the relevant data were collected based on interviews and questionnaires, and the questionnaires were prepared and distributed to the clients, and the problems in the customer relationship management were summarized based on the feedback received, and the areas for further improvement werepointedout, thusproviding theoreticalsupport forthe customer management of Company X. After that, based on the previous theoretical research, we propose countermeasures to improve the management of customer management in X securities company by combining the theories related to customer relationship. Finally, the feasibility of the adopted safeguards is pre-determined to ensure that the improvement plan can produce the desired p