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2022 B2B Thought
Leadership Impact
Report
Breaking Through to Buyers in Economic Uncertainty2 2 0 2 2 B 2 B T H O U G H T L E A D E R S H I PI M P A C TR E P O R T
Our previous research confirmed the full-funnel, business-generatingimpact of
strong thought leadership – and the tangible risks of publishing low-quality content.
Executive
Summary
Please view our 2017-2018 , 2019, 2020 and 2021reports.
As we face a potential economic downturn, this year’s research reveals that high-
quality thought leadership will be more important than ever for organizations
seeking to break through with decision-makersat current and prospective clients. It
also identifies what B2B decision-makers and C-suite executives expect from
thought leadership during this time.
We’ve gathered insights from nearly 3,500 management -level professionals to help
marketers, communicators and salespeople understand the value and role of
thought leadership amid times of great uncertainty.
This study is the fifth annual collaboration
between Edelman and LinkedIn examining
how thought leadership influences buying
behavio。。。以下略