ACKNOWLEDGEMENTS
My deepest appreciation goes first and foremost to Professor Fu Qiufang, my tutor, for his warm
encouragement and patient guidance as well as his profound knowledge on logistic customer
service field. He helped me to define the topic and enlightened me on the method/procedure as
well as providing me with lots of data, literature related and some other knowledge regarding this
topic of the thesis. He has walked me through all the stages of the writing of this paper. Without his
consistent and illuminating instruction, this thesis would not be completed and have reached its
present form.
Secondly, I would like to express my sincere gratitude to the professors and teachers of Graduate
School of Business in Guangdong University of Foreign Studies, who have instructed and guided
me a lot in the past years and helped to change my mindset and also enriched my knowledge of
management in every aspect in an enterprise.
Thirdly, I would like to thanks for the colleagues and the great bosses in Whitford company whom
provided me lots of support during working and gave me chance to lead project of OTIF
improvement and also provide me with the marketing data, the most important they sponsored the
tuition fee for the MBA study to release my pressure of economy. And they are so understandable
on my research and working on the thesis as well as provide suggestions on my thesis which
encouraged me to fulfill my study and research.
Last my thanks would go to my beloved family for their loving considerations and great
confidence in me all through the 3 years especially when my daughter was only 2 years old. I also
owe my sincere gratitude to my friends and my classmates whom gave me their help and time in
listening to me, and share any of their experience or knowledge, skill to me which helped me work
out my problems during the difficult course of the thesis.
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