十年前,四川省场道工程有限公司从省建六公司改制分立,经历了从小到大、

由弱到强的过程,己发展成为初具规模的专业化公司。公司经历了初创时期的生

存阶段和不断探索新业务和多元业务板块的扩展阶段。如今,企业正处于“上梯

队”提升的关键时点。企业未来是要继续“生存-适应-探索-前行”的应对型的发

展模式,还是自己掌握主动权,以战略规划为指引、以新业务和新板块为支撑、

以全面和扎实管理为基础的持续、稳步和按步骤性地发展公司需要制定出未来

的科学规划和发展战略。

论文首先分析了企业发展的外部环境和欧亿·体育（中国）有限公司竞争状况,认为企业未来外部机

遇与挑战并存,充满了不确定性;其次,论文考察了公司几个重要发展阶段,总

结出企业成长带来的资源与能力积累以及过程中存在的问题,重点分析j;企业了

内部的资源和能力:核心资源、技术积累和组织与管理能力,认为企业应逐渐从

完全以市场为引领的发展模式转向以管理、能力和战略预见性规划为特征的发展

模式。然后,论文得出四川省场道工程有限公司的“上梯队”的战略定位和支撑

企业战略选择的战略目标。最后,论文给出了战略实施的路径,特别地,论文提

出了提升四川省场道工程有限公司管理水平的实施措施。

论文研究密切结合四川省场道工程有限公司发展战略的规划和制定过程,研

究所得到的思路、规划和措施应用于具体的经营管理工作,并不断把企业实践中

遇到的问题和困惑反馈到论文的研究中。这种“研究密切结合实践探索”的模式

不仅有力地增加了论文的实践价值,也将推动研究成果对实际工作的指导意义。

关键词:四川场道公司;发展战略;环境分析;资源与能力;战略目标

ABSTRACT

Ten years ago,Sichuan Airfield Road was divided from the Sichuan Sixth

Construction Company experienced a process from small to large and from weak to

strong, has taken shape of a professional company. The company has gone through the

survival stage of start-up period and the expansion phase of continuously exploring new

business and the multi-business segments. Today, the firm is standing at the critical

point for enhance the grade. Will the firm continue to follow the responsive

development model of survival - adaptation - exploration - advancement, or to own

the decision-making power and sustained, steady,and step-by-step development which

is guided by strategic planning,supported by new business and new segments, and held

by solid management The firm needs to formulate a scientific planning and a

development strategies for future.

Firstly, this paper analyzes the firm's external environment and industry

competition situation, and views that external opportunities and challenges coexist full

of uncertainty. Secondly, the paper investigates the firm's several important

development stages, sums up the accumulation of resources and capabilities during its

growth and shortcomings during the process,focuses on the internal resources and

capabilities: core resources, the accumulation of technology and organizational and

management capabilities,and suggests that the firm's development should gradually

transform from fully market-led model to the model characterised by management,

capability, and strategic predictability planning. Thirdly, the paper draws on the strategic

position of upgrading echelon of Sichuan Airfield & Road and the strategic objectives

which support the firm's strategic choice. Finally, the paper provides the path for

strategic implementation, in particular, the paper presents measures to enhance the

management level of the Sichuan Airfield & Road.

The research closely keeps up with the process of the firm's development strategy

planning and formulation. Ideas, plans and measures are constantly applied to the

specific management practice and the problems encountered in the practice are fed back

to the research. This pattern not only effectively increases the practical value, and also

promotes the theoretical results to guild practical work.

Key words: Sichuan Airfield & Road Co. Ltd, Development Strategy, Environmental

Analysis, Resource and Capability, Strategic Objectives