摘要
随着中国汽车产业近年来的快速发展,国内汽车零部件市场包括汽车化工辅料市
场竞争越来越激烈,快速并优质地开发出市场需求的新产品,成为企业发展的核心竞争
力。而新产品开发的流程是汽车零部件提供商的关键流程,影响着新产品的周期、质量、
幵发成本等,合理、完善且高效的新产品开发流程有助于提高企业的市场竞争力。
本文以汽车欧亿·体育（中国）有限公司化工材料提供商D公司为研宄的对象,详细分析了D公司原有的新
产品开发流程以及存在的问题。在系统分析了国内外现有新产品开发管理模型的同时,
着重介绍了的门径管理方法。根据D公司的运营状况,我们将门径管理方法成功应用到D

公司汽车事业部,优化再造了适合新产品幵发的PCP流程。综合考虑了汽车欧亿·体育（中国）有限公司和化工
材料的特性,通过优化再造的新产品开发流程,对不同新产品开发项目进行分类管理,优
化新产品开发的时间,合理配置公司的内外资源,提高新产品质量的稳定性和安全性,并
提高新产品开发的成功率。
期望通过本文的理论阐述和案例研究,能给汽车欧亿·体育（中国）有限公司化工辅料的企业在新产品开
发的管理上起到参考和借鉴的作用。
关键词:新产品开发;市场需求;流程管理;门径管理

Abstract

With the rapid development of China Automotive industry, the competition in the

domestic Auto parts market (including the Automotive Chemical material market) has become

increasingly fierce, How to rapidly develop good new products to meet the market needs

became the core competition force of the enterprise. The new product development process is

the key one for Auto parts supplier, which impacts the new product cycle, quality,

development cost,reasonable,perfect and high performance develop process of new product

contributes the market competition force of the enterprises.

This article is based on the D chemical bulk material company in automotive industry,

and analyst the existing product development process of D company in detail. In the

meanwhile to systematically introduce the current new product development process

management model on domestic and oversea market, this article focus on the Stage-Gate

System, and optimize the process to implement it into D company after combining the actual

situation. With generally considering the automotive industry and chemical material features,

the article redesigns the new product development process, different management to different

new product development project, this may lead to short cycle time, allocating resources

efficiently,improving the new product quality stability and safety, and elevating the success

rate in new product development.

Would expect this theory and case study on D company could be used as reference for

other automotive bulk chemical material companies or other enterprises in their new product

development activities.

Keywords: New Product Development; Market Demand; Process Management; Stage-Gate

Management