A Dissertation Submitted to Guangdong University of Technology
for the Degree of Master
（Master of Business Administration）
Research on Servitization Strategy of S
Company, a Pharmaceutical Equipment
Manufacturer
Candidate: Wen Longfei
Supervisor: Peng Jiamin
May 2022
School of Management
Guangdong University of Technology
Guangzhou, Guangdong, P. R. China, 510520
摘要
摘要
在全球工业 4.0和中国制造 2025的呼声下，关于制造业服务化是现今制造企业非
常热门的话题。近年来，随着制药业的发展，制药装备业也迎来了其自身的挑战和机
遇。国际上，WHO\FDA关于无菌生产的法规日趋严苛，制药设备新技术在一线品牌
中层出不穷，供应商之间竞争非常激烈；国内 GMP法规也在逐步完善，国内制药装
备供应商亦迎头赶上，给 S公司中长期的发展造成了无形的压力。如何让 S公司在激
烈的竞争中脱颖而出？为解决企业盈利的困境，本文通过对制药业服务化以及其策略
的理论进行研究，浅谈制药装备商 S公司的现行服务化策略，并对其现行策略进行服
务化策略优化分析并考虑其优化策略实施需要考虑的制度保障和支持。制造业服务化
因其本身具有顾客导向性、过程动态化和供应商与买方激励相容的特征，其服务化策
略的实施需要与时俱进，时刻调整。从微观来看，生产 +服务一体化解决方案，为竞
争白热化的市场行情提供新的机会；从宏观来看，制造业服务化对企业战略调整和产
业转型升级具有重要意义。
本文参考制造业服务化领域的研究成果，根据 S公司中国公司面临的挑战，通过
对制药装备欧亿·体育（中国）有限公司的细致剖析、对企业内外部环境的分析以及现有服务化策略的问题回
顾，提出以研究其服务化策略为目标，使用系统的方法，论证其服务化策略优化的必
要性和待优化方向。结合欧亿·体育（中国）有限公司产业链上不同价值的组成，从研发支持、整体解决方案
提供、售后服务增强等各方面加强服务要素的投入，并对其服务化产出进行管理，形
成服务化策略的优化方案且最终落实其具体服务化优化策略需要的制度支持措施。
关键词：制造业服务化；产出服务化；服务化策略
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广东工业大学硕士专业学位论文
Abstract
In the background of Global Industry 4.0 and Chinese Manufacture 2025 concept,
servitization in manufacturing industry is a very popular topic. With the development of
pharmaceutical industry, pharmaceuticalequipment also facing itsnew challenges and
opportunities. International regulations such as WHO and PDA rules became more and more
strict. New technology for pharmaceutical equipment also develops which brings strong
competitive environment between suppliers. Domestic pharmaceutical equipment improves
its technology and serviceextremely in a very short time that gives a lot of impression to S
company. How to have a stand out performance upon this? To save traditional manufacturing
companies who are stuck in the situation of competing in market for profit with only simplex
product solution. This article took S company, a manufacture on pharmaceutical equipment,
as a study objective on thetopic of its servitization strategy, which also analyzed its
servitization policy and support system. This example also showed that servitization in
manufacturing industry has a characteristic of customer-oriented, dynamic, customer-supplier
inspiration intersection. Servitization strategy andpolicy for manufactureshas to be
constantly adjustedaccording withits marketera andservitization progress. Onthe
microscopic perspective, solution together with product and service may offer a kind of
opportunityduringthemarket competition;onthemacroperspective,manufacture
servitization is essential to company strategy adjustment and industry transformation and
upgrading.
This article learnt from research achievements relevantto field of servitization in
manufacture industry, through evaluation on analysis of industry background, inside/outside
company environment and current servitization strategy problems. Target on its servitization
strategy analysis upon the challenges that S company are now facing. Take systematically
method on arguing its necessary and new direction of servitization. To inform an optimized
servitization strategy, the company has to combine different values of its industry chain and
enhance investment together with management on R&D, solution package and after-sales
services. Also discussed about the feasibility of new strategy and measurements.
Key words:servitization inmanufacturing industry; servitizationoutput; servitization
strategy
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