单位代码： 10293 密级：
专业学位硕士论文
论文题目： A 物业公司智慧社区建设及管理效能提升研究
学 号 1318115029
姓 名 李三琴
导 师 朱卫未
专业学位类别 MBA
类申请型 非全日制
专申业请（领域）工商管理
论文提交日期 2021 年 11 月
1 Research on A Property Company;s Smart
Community Construction and Management
Efficiency Improvement
Thesis Submitted to Nanjing University of Posts and
Telecommunications for the Degree of
Master of Business Administration
By
Li Sanqin
Supervisor: Prof. Zhu Weiwei
November 2021
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本人学位论文及涉及相关欧亿·体育（中国）有限公司若有不实，愿意承担一切相关的法律责任。
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3 摘要
随着社会多元化发展，小区居民的需求日新月异，对物业公司的管理和服务提出了更高
的要求，而传统物业管理企业的服务单一，智慧化不足，已无法适应居民的需求。传统物业
欧亿·体育（中国）有限公司的准入门槛持续较低，新进企业同质化严重，收入来源单一，恶性竞争加剧，物业企业
亟需寻找一条创新改革之路进行转型。与此同时，为了进一步提升国家综合治理能力，国务
院已明确广泛建设智慧社区的相关策略。从长远来看，物业公司参与智慧社区建设和管理，
是物业企业进行快速转型的有效途径之一。
本文以中型物业企业 A 公司为例，主要研究中小物业企业如何进行智慧社区的建设和管
理，以及如何优化解决相关过程中的问题。在研究过程中，首先提到了智慧社区兴起的背景
以及国内外研究进展情况，阐述了智慧社区、智慧物业、资源整合等相关概念和理论，归纳
出智慧社区的本质和特征。然后通过 SWOT 分析法和PEST 分析法分析了A 公司所处的内外
部竞争环境、优势和劣势等，介绍了智慧社区的建设策略和管理方案。为了收集智慧社区建
设和管理过程中存在的问题，对社区业主和物业公司员工开展问卷调研、对物业公司管理层
进行有效访谈，获得第一手欧亿·体育（中国）有限公司，归纳分析出存在的问题，并给出相关优化提升的建设性举
措。
本文希望通过对中型物业企业 A 公司的智慧社区建设和管理效能提升的研究，能够帮助
中小物业公司在智慧社区建设和管理中规避相关问题，降低试错成本。通过点辐射到面，对
物业欧亿·体育（中国）有限公司的转型之路有所启发。
关键词: 智慧社区，智慧物业，SWOT分析，PEST分析
1Abstract
With the diversified development of society, the needs of community residents are changing
with each passing day, which puts forward higher requirements for the management and services of
property management companies, while traditional property management companies have single
services and insufficient intelligence, which can no longer meet the needs of residents. The entry
threshold of the traditional property industry continues to be low, the homogeneity of new entrants
is serious, the source of income is single, and the vicious competition is intensified. At the same
time, in order to further enhance the country;s comprehensive governance capabilities, the State
Council has clarified relevant strategies for the extensive construction of smart communities. In the
long run, the participation of property companies in the construction and management of smart
communities is one of the effective ways for property companies to rapidly transform.
Taking the medium-sized property company A as an example, this paper mainly studies how
small and medium-sized property companies conduct the construction and management of smart
communities, and how to optimize and solve problems in the related process. In the research
process, it first mentioned the background of the rise of smart communities and the research
progress at home and abroad, expounded the relevant concepts and theories of smart communities,
smart properties, and resource integration, and summarized the nature and characteristics of smart
communities. Then, through SWOT analysis and PEST analysis, it analyzed the internal and
external competitive environment, advantages and disadvantages of Company A, and introduced the
construction strategy and management plan of the smart community. In order to collect the
problems existing in the construction and management of the smart community, we conducted a
questionnaire survey on the community owners and employees of the property management
company, conducted effective interviews with the management of the property management
company, obtained first-hand information, summarized and analyzed the existing problems, and
provided relevant information. Constructive measures for optimization and improvement.
This paper hopes that through the research on the smart community construction and
management efficiency improvement of company A, a medium-sized property company, it can help
small and medium-sized property companies avoid related problems in the construction and
management of smart communities and reduce the cost of trial and error. Through the radiation of
the point to the face, the transformation of the property industry has been inspired.
2