企业文化从上个世纪七十年代至今不断发展，理论体系因国内外学者的研究和企业 的实践日益完善，然而随着二十一世纪信息技术革命衍生出的互联网和移动互联技术不 断覆盖普及，供需关系和社交关系中的媒介和结构开始重塑，给现代企业的发展和运营 带来了很多新机遇和新挑战，如何优化文化建设也需要更多的思考。本文采用了场景理 论的理论框架和分析方法，探索和分析企业文化的基本结构，聚焦后工业时代企业中的 生活文化场域，探究企业文化的新时代发展范式。 小米公司是一家移动互联网科创企业，自2010年创立至今，经历过巅峰和低谷， 改革和扩张，目前已成为两千多亿市值的上市公司。综观其发展运行和机制优化，都离 不开企业文化的有效支撑。本文系统地阐述企业文化和场景理论的内涵，通过移动互联 时代的“场景革命”、消费变动趋势中的供需协同和社群经济下的多元主体文化参与建 立二者的关联性并加以解析，同时结合小米公司发展状况展开基于场景理论的小米公司 企业文化建设研究，通过场景理论的三个主维度和十五个次维度的多维视角来立体化、 深层次地分析小米公司企业文化结构机理和场景语法，从中寻找有效建设企业文化的理 论支撑和实践方式。据此剖析出小米公司企业文化在理性、国家、亲善、正式、张扬五 个维度的较好表现和在本土、民族、超凡魅力、时尚、违规五个维度存在的不足，并研 究提出相应对策。本文最后将场景理论进行普适性延伸，提出以全局性视角审视企业文 化建设，重视社会消费主体对企业文化的参与度和通过社交媒体推动企业文化凝聚力的 现代企业文化建设策略。 关键词：企业文化；场景理论；小米公司 II Abstract Corporateculturehasbeendevelopingsincethe1970s.Thetheoreticalsystemhasbeen increasinglyimprovedduetotheresearchofscholarsathomeandabroadandthepracticeof enterprises.However,withthecontinuouscoverageandpopularizationofInternetandmobile Internettechnologyderivedfromtheinformationtechnologyrevolutioninthe21stcentury, themediaandstructureintherelationshipbetweensupplyanddemandandsocialrelations havebeenreshaped,whichhasbroughtalottothedevelopmentandoperationofmodern enterprisesNewopportunitiesandchallenges,howtooptimizeculturalconstructionalsoneed morethinking.ThispaperadoptsthetheoreticalstructureandanalysismethodofTheTheory ofScenestoexploreandanalyzethebasicstructureofcorporateculture,focusonthelife culturefieldofenterprisesinthepostindustrialera,andexploretheneweradevelopment paradigmofcorporateculture. MIisamobileInternetscientificandtechnologicalenterprise.Sinceitsestablishmentin 2010,ithasexperiencedpeakandtrough,reformandexpansion,andnowithasbecomea listedcompanywithamarketvalueofmorethan200billion.Overall,itsdevelopment, operationandmechanismoptimizationareinseparablefromtheeffectivesupportofcorporate culture.ThispapersystematicallyexpoundstheconnotationofcorporatecultureandThe TheoryofScenes,establishesandanalyzestherelationshipbetweenthemthroughthe "scenariorevolution"intheeraofmobileInternet,thesupplyanddemandcoordinationinthe trendofconsumptionchangeandthemulti-agentculturalparticipationunderthesocial economy.Atthesametime,combiningwiththedevelopmentofMI,itcarriesouttheresearch ontheconstructionofMI'scorporateculturebasedonTheTheoryofScenes,throughthe fieldFromtheperspectiveofthreemaindimensionsandfifteensubdimensionsoflandscape theory,thispaperanalyzesthestructuremechanismandscenegrammarofMI'scorporate cultureinathree-dimensionalandin-depthwaytofindthetheoreticalsupportandpractical waytoeffectivelybuildcorporateculture.Basedonthis,thepaperanalyzesthegood performanceofMI'scorporatecultureinfivedimensionsofRational,State,Neighborly, FormalandExhibitionism,andtheshortcomingsinfivedimensionsofLocal,Ethnic, Charisma,GlamourandTransgression,andputsforwardcorrespondingcountermeasures.In theend,thispaperextendstheTheTheoryofScenes,andproposesastrategyofmodern corporatecultureconstruction,whichistoexaminecorporatecultureconstructionfroma globalperspective,toattachimportancetotheparticipationofsocialconsumersincorporate cultureandtopromotecorporateculturecohesionthroughsocialmedia. Keywords：Corporateculture；TheTheoryofScenes；MI 1 目录 摘要...................................................................................................................................................................Ⅰ Abstract...........................................................................................................................................................Ⅱ 1绪论................................................................................................................................................................1 1.1研究背景............................................................................................................................................1 1.2研究目的和意义...............................................................................................................................2 1.3国内外研究现状及趋势...................................................................................................................2 1.3.1国外研究现状.......................................................................................................................2 1.3.2国内研究现状.......................................................................................................................4 1.4论文研究内容....................................................................................................................................5 1.5论文研究方法....................................................................................................................................7 1.6论文创新点........................................................................................................................................7 2企业文化和场景理论综述...........................................................................................................................8 2.1企业文化的内涵...............................................................................................................................8 2.1.1企业文化的概念...................................................................................................................8 2.1.2企业文化的特征...................................................................................................................8 2.2场景理论的内涵.............................................................................................................................12 2.2.1场景理论的发展背景.........................................................................................................12 2.2.2场景理论综述.....................................................................................................................12 2.2.3场景的维度.........................................................................................................................14 2.3企业文化和场景理论的关联研究.................................................................................................15 2.3.1移动互联时代带来的“场景革命”.................................................................................15 2.3.2消费变动趋势中的供需协同.............................................................................................16 2.3.3社群经济下的多元主体文化参与.....................................................................................18 3基于场景理论的小米公司发展现状分析.................................................................................................20 3.1小米公司的发展背景.....................................................................................................................20 3.2小米公司的发展历程.....................................................................................................................20 3.3小米公司发展现状的场景组成.....................................................................................................22 3.3.1区位/社区...........................................................................................................................22 3.3.2基础设施.............................................................................................................................24 3.3.3多样性人群..........................