目录 第1章总论·········,·······································,·················4···················1 1 . 1项目背景及依据··········‘·,···、··,·········,·························..····....··1 1.2可行性研究范围·············4································4,······4··········...··3 1 . 3承办企业概况及承办条件 ·····································4················ 3 第2章市场预测及产品选型····························································5 2 . 1市场预测································································.·····......,..…5 2 . 2陆地巡洋舰100系列SUV车市场竞争形式分析 ·············· 10 2.3产品市场定位及营销策略分析··········································20 2.4产品选型·························································4······················一24 第3章生产技术组织条件与方案··················································27 3 . 1生产条件······································,········································27 3 . 2工厂设计方案··········、···········································,.........28 3 . 3质量管理及质量保证 ·························,·································· 31 3 . 4计算机及通信系统 ··········································4···················· 32 3 . 5环境保护工程 ·················································4··,···········.····.· 33 3 . 6组织机构及劳动定员····,······················································35 3 , 7项目实施进度安排·······························································36 第4章财务计算与经济分析··············4········································4·37 4.1投资估算与资金筹措······················,········4·············,··········37 4 . 2财务计算 ········································4·····················,·········· 38 4 . 3主要数据及评价指标汇总 ···················································· 39 4 . 4敏感性分析 ··、·····················,········,···································· 40 4.5盈亏平衡计算········,····························································40 第5章可行性研究的主要结论 ···················································· 一41 5.1企业建设模式·················································,·,··················一41 5 . 2投资估算 ····················,·········································。·············· 41 5 . 3工厂设计方案简述 ·····,························································ 一41 护、5.4资金来源············,······················,············································41 5.5建设进度·····································,··········································41 5 . 6主要经济效益 ················,······················································· 41 5 . 7建设目标及方式···········,························································42 5 . 8结论···············,·············、,························································42