夕公 加入llt贸组织后,国内轮)Jft欧亿·体育（中国）有限公司不可避免的受到了一定的冲击,国外许多 著名轮胎企业纷纷登陆中国}目内轮胎企业应加友资金和技术的投入,加快产 品更新换代,增强新产品的研制和开发能力某橡胶集团有限责任公司是中国 橡胶加工欧亿·体育（中国）有限公司的骨一卜企业之一,是国有独资性质的大型集团性企业,在轮胎生 产具有国内领先的技术水平和较强的企业实力-亥公司在技术力量!生产能力! 市场占有率!品牌名声及经济实力等方面在国内均名列前茅,但由于生产未达 到规模.一品规格及生产规模与国际各大轮胎公司相比,差足!了较大,产品覆l淮 率小,不可能在国际市场中:.!-项一席之地,更无法与国外轮胎公司抗衡-基护 此,该公.J提出本项目,以扩大生产规模,生产出更高端产品,提高市场占有 率 本文以该项目为研究对象,主要分析项目的可行性,从Lkl内外市场前景! 建设单位环境及条件!技改内容!财务评价等方面比较全面的论证了该项目的 可行性,少仁为其筛选出合适的方案 本文首先简要介绍项目建设单位的情况及本项目投资的必要性然后分别 对国内外市场进行分析,并结合该公司产品的特点论证其产品存在广I周的市 场之后介绍项目建设的具体条件,指出周围坏境及本厂现有技术!设备等方 面存在的对本项目建设有利的条件然后详细介绍本项目建设的具体内容,包 括厂-区布胃!产品方案!原材料!工艺工程!车间设置!公用7程!辅助设施 等,在此华础土进行投资估算,同时估算未来成本费用和收益接卜来进行财 务评价,通过各经济指标和小确定性分析论证项目在财务上的可行性,鼓后指 出运行过程中有在的风险以及应对策略 本文依照,!丁行性研究常用的方法从经济!技术!建设等各个方而综含分析 了该项目的可行性,既有定性分析又有定量分析,注重理沦基础}几的实践)!泛用, 对该项目的实陶!运行具有指导意义 关键词:可行性分析市场预测项目技改内容投资估算财务评价某轮胎公司搬迁及技改项目可行性研究 Feas1b111tySt!JdyoftheT1reComPanyMoveand Techno1091ea1Renovat1onProjeet Abstract FromenteringWTO,thedomestietireindustrywasimPaetedtosomedegree. Manyforeignfaetoriesenter(dChinawhieharefamousintheworld.Domestie ente印risesshouldenlargeft一ndsandteehniealdevotion,sPeeduPtheProduet renewalandstrengthentheal)ilityofresearehanddeveloP.Theenterpriseinthis Paper15oneofthemostfanloustireeomPaniesinoureountry.Ithasadvaneed teehnologyandstrongPowerButbeeauseofthelowenterpriseseale,thereisa largegaPbetweenthiseomr#anyandtheforeignenterprises.Onthisbasis,this ProjeetwasPutforwardtoerLlargetheseale,ProdueemoreadvaneedProductand obtainmoremarketshare. Aeeordingtothis,thisP;甲ertakestheProjeetastheresearehobjeet,analyzing thefeasibilityofthisProject.ItdemonstratesthefeasibilityinlotsofasPeet ineludingtheabroadanddomestiemarket,theenvironment,theeontentofthe Projeet,financialevaluation二zd50on# AtthebeginningofthisPaPeritintroducesthesituationoftheProjeetandthe situationofthecomPany.Th.oitanalyzesthemarketsbothoftheabroadandthe domestic.ItdemonstratesthattheProduetofthisProjeethasagoodmarketoutlook. Thenitintrodueestheeonditi()nsoftheenvironmentandtheenterprise.Afterthatit introducestheeontenioftheProjeetindetailsincludingthePlantlayout,Produet slate,material,Publieworksandauxiliaryfaeilitiesand50on.Onthisbasis,it makestheinvestmentestimateandthebenefltestimate.Aecordingtothis,ittakes thefinancialanalysis.Atlast,itPointsouttheriskoftheProjeetandthestrategyto dealwithit. ThisPaPeradoPtstheusualmethodsoffeasibilityanalysis.Itdemonstratesthe feasibilityfromfinance,teehr一ologyandeonstruetion.ItadoPtsbothofthemethods ofqualitativeanalysisand(luantitativeanalysisandPaymoreattentiontothe PraetiealapPlieation.It15uselUIduringtheProeessoftheProjeet. Keywords:feasibili勺-analysis,marketforeeasting,thecontentof theProjeetconstruction,investmentestimate,finaneial evaluatioll.笑轮胎公司殿迁及技改项目可行性研究 目录 0导论............................................................................,............... 0.1研究背景......................................................................................... 0.2研究思路和jJ法....,.....,.............................._... 0.3文献综述.........................................................................,........ 0.4本文结构与}_要内容..................................................................... 1项目概况..-................,...................................,.,.,二,.二 1.1项L丁名称及建设单位简介...................,.........................,................ 1.1.1项11名称......................................................................................... 1.1.2建没单位简介........................,................................................... 1.2项目投资的必要性...................................................................................... 1.3市场预测..........................................................,.................................. 1.3.1国外司!场分析,.................................................................................. 1.3.2国内川j场分析.......,.................................,............................ .二,二11 ....11 ....!! ....11 ...12 ....13 ....13 ....15 2建厂条件和厂址方案.............,............................................................................19 2.1建J一条利...........................................................,..............................................19 2.1.1地理位置.,..............................................................................................19 2.121_卞佬地质及水文地质.................................................................................19 2.1.3社会经济状况和城镇!地区规划情况及环境条件................................20 2.1.4给水与排水.................................................................................................20 2.1.5供电与供热.................................................................,........................20 2.1.6施1.及生产协作条件.......................................................,...............21 2.1.7.生!.亏福利区条件..........................................................,........,.........21 2.2厂址方案................................................................................,........................21 舜 2626292523242525222223 ....3l一 3项日技改内容.......................................................................................... 3.1!一区布置.........................................:.....................,.....!....... 3.2产品力案-J产l产规模...................................................................,. 3.2.1产品品种!规格及数量........................................................... 3.2.2产,{J,质晕指札!....................................................................... 3.3原材料及需用量.............,............................................................... 3.3.1原材料来源......................................!.................................... 33#2原材卡{需用量#............................................................................. 3.4}一艺技术{j车间设置..................................!,................................... 3.4.1!儿技术方案.................................,.!.................................... 3.4.2车间设置.....................................................,........................, 3.5公川}程眨辅助设施.........................................,..............,.........., 3.5.1采}}爱通风及丫气调节!.............................................................. 3.5.2供-,上!电讯与电修..,-.......................................,................, 3.5.3动-}]供应..,.......,..............................................,..., 3.5.4仔l!!共.,.,..........................................................................................., .33 .34某轮胎公司搬迁及技改项目可行性研究 式Ut尹l月02八aQnUZ气J内J气J气J内JJ件3.5.5自控与仪修 3.5.6仓贮设施., 3.5.7环境保护 3.5.8劳动保护与安全卫生 3.5.9消防 3.5.10企业组织与劳动定员 4投资与成本收益估算...............................................................................................42 4.1投资估算与资金筹措...................................................................,...................42 4.2成本费用估算..................................................................................................,..,45 4.3收益估算..................................................................................,.......................47 5财务评价................................................