目录 1 前言 ................................................................................................................................1 1.1 研究目的 ..............................................................................................................2 1.2 研究意义 ..............................................................................................................2 1.2.1 理论意义 ....................................................................................................2 1.2.2 实践意义 ....................................................................................................5 2 文献综述 .....................................................................................................................11 2.1 无边界组织及其特征 ........................................................................................11 2.2 个体行为的影响因素 ........................................................................................11 2.2.1 需要层次 ..................................................................................................11 2.2.2 社会网络文化 ..........................................................................................12 2.2.3 知觉 ..........................................................................................................14 2.2.4 趋避框架 ..................................................................................................15 2.3 价值的主观因素 ................................................................................................16 2.3.1 顾客感知价值 ..........................................................................................16 2.3.2 助人效用 ..................................................................................................16 3 研究设计 .....................................................................................................................18 3.1 问题设计 ............................................................................................................18 3.1.1 薪酬支付方式的影响 .....................................................................................18 3.1.2 薪酬支付模式的改进 .....................................................................................18 3.2 研究方法 ............................................................................................................18 3.2.1 方法依据 ..................................................................................................18 3.2.2 对象分类 ..................................................................................................19 3.2.3 对象数量 ..................................................................................................20 3.3 研究步骤 ...........................................................................................................20 3.3.1 供血浆行为动机访谈 ..............................................................................20 3.3.2 薪酬支付方式访谈 ..................................................................................21 3.3.3 薪酬及支付方式的分析 ..........................................................................22 4 研究结果 .....................................................................................................................25 4.1 供血浆员意愿....................................................................................................25 4.2 薪酬发放现行模式的弊端 .................................................................................25 4.2.1 难收获尊重的愿望 ..................................................................................26 4.2.2 易产生买卖的联想 ..................................................................................26II 4.3 供血浆员薪酬支付模式的改进策略 ................................................................26 4.3.1 满足心理期望的策略 .............................................................................27 4.3.2 具体操作方案 ..........................................................................................28 5 稳定供血浆员的配套服务措施 .................................................................................30 5.1 扩大宣传影响面 ...............................................................................................30 5.2 推进示范供血浆 ...............................................................................................30 5.3 改善服务质量 ...................................................................................................30 5.3.1 提供营养餐 ..............................................................................................30 5.3.2 增进过程中的交流 ..................................................................................30 5.3.3 加强人文关怀 ..........................................................................................31 6 结论 ..............................................................................................................................32