Food Trends
2016
U.S. Reportfoodtrendsreport@google
Intro
With every query typed into a search bar, we are given a glimpse
into user considerations or intentions. By compiling top searches,
we are able to render a strong representation of the United States’
population and gain insight into this population’s behavior.
In our Google Food Trends Report, we are excited to bring forth the
power of data into the hands of the marketers, product
developers, restaurateurs, chefs, and foodies. The goal of this report
is to share useful data for planning purposes accompanied by
curated styles of what we believe can make for impactful trends.
We are proud to share this iteration and look forward
to hearing back from you.
Jon Lorenzini | Senior Analytics Lead, Food & Beverage
Lisa Lovallo | Global Insights Manager, Food & Beverage
Olivier Zimmer | Trends Data Scientist
Yarden Horwitz | Trends Brand Strategist
Methodology
To compile a list of accurate trends within the food industry,
we pulled top volume queries related to the food category
and looked at their monthly volume from January 2014 to
February 2016. We frst removed any seasonal effect, and
then measured the year-over-year growth, velocity, and
acceleration for each search query. Based on these metrics,
we were able to classify the queries into similar trend
patterns. We then curated the most signifcant trends to
illustrate interestingshifts in behavior.
2016201420122010200820062004
QueryDe-seasonalized
Query
Trend
Characteristics
top risers
and decliners
Part One
an extensive list of
the top volume
food searches
Part Three
a spotlight on
top trending
themes
Part Two
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