GeneralGuidelinesMay11,2017
GeneralGuidelinesOverview5
0.0IntroductiontoSearchQualityRating6
0.1ThePurposeofSearchQualityRating6
0.2RatersMustRepresenttheUser6
0.3BrowserRequirements6
0.4AdBlockingExtensions6
0.5InternetSafetyInformation6
Part1:PageQualityRatingGuideline7
1.0IntroductiontoPageQualityRating7
2.0UnderstandingWebpagesandWebsites7
2.1ImportantDefinitions7
2.2WhatisthePurposeofaWebpage8
2.3YourMoneyorYourLife(YMYL)Pages9
2.4UnderstandingWebpageContent9
2.4.1IdentifyingtheMainContent(MC)10
2.4.2IdentifyingtheSupplementaryContent(SC)10
2.4.3IdentifyingAdvertisements/Monetization(Ads)10
2.4.4SummaryofthePartsofthePage11
2.5UnderstandingtheWebsite11
2.5.1FindingtheHomepage11
2.5.2FindingWhoisResponsiblefortheWebsiteandWhoCreatedtheContentonthePage13
2.5.3FindingAboutUs,ContactInformation,andCustomerServiceInformation13
2.6WebsiteReputation14
2.6.1ReputationResearch15
2.6.2SourcesofReputationInformation15
2.6.3CustomerReviewsofStores/Businesses15
2.6.4HowtoSearchforReputationInformation15
2.6.5WhattoDoWhenYouFindNoReputationInformation17
3.0OverallPageQualityRatingScale17
3.1PageQualityRating:MostImportantFactors18
3.2MoreaboutExpertise,Authoritativeness,andTrustworthiness(EAT)18
4.0HighQualityPages19
4.1CharacteristicsofHighQualityPages19
4.2ASatisfyingAmountofHighQualityMainContent19
4.3ClearandSatisfyingWebsiteInformation:WhoisResponsibleandCustomerService20
4.4PositiveReputation20
4.5AHighLevelofExpertise/Authoritativeness/Trustworthiness(EAT)20
4.6ExamplesofHighQualityPages20
5.0HighestQualityPages24
5.1VeryHighQualityMC24
5.2VeryPositiveReputation24
5.3VeryHighLevelofEAT24
Copyright20171
5.4ExamplesofHighestQualityPages25
6.0LowQualityPages30
6.1LowQualityMainContent30
6.2UnsatisfyingAmountofMainContent30
6.3Distracting/Disruptive/MisleadingTitles,Ads,andSupplementaryContent31
6.3.1AdsorSCwhichdisrupttheusageofMC31
6.3.2Prominentpresenceofdist
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