LUXURYINDUSTRY
BAIDUSEARCHREPORT
SPRING-SUMMER2017
BAIDUIMS
百度整合营销策略部
FOREWORD
nDATASOURCE:BAIDUPV(SEARCHVOLUMEOFKEYWORDS)
nTIMEPERIOD:2015.04-2017.02
nYOYGR:2016.03-2017.02vs.2015.03-2016.02
CONTENTS......
ApparelAccessoriesShoes
BagsWatchJewelry.
Apparel
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
MobilePCMobile Share
Thesearch volumeofapparelcategoryishuge.
Seasonalityhasstrongimpactsonsearchvolume
A/WheldhighersearchvolumethanS/Sduetoitsaffluentproductlines.
Daily PV
1.5mil
YOY
GR
14.9%
Mo
Share
83%
ApparelCategorySearchTrends
Data Source: Baidu PV
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