2016
THANKS TO CONNECTED DEVICES LIKE TABLETS AND
SMARTPHONES, THE WAY PEOPLE SHOP IS CHANGING
DRAMATICALLY.
We aim to better prepare brands for the future of retail.
So for the fifth consecutive year, DigitasLBihas conducted
a groundbreaking global survey into the emerging trends
of multi-platform shopping across 15 countries. (They
include: Australia, Belgium, China, Denmark, France,
Germany, Hong Kong, India, Italy, the Netherlands,
Singapore, Spain, Sweden, the United Kingdom and the
USA.)
The study reveals the latest technology trends and
consumer habits that are transforming how, where, and
why we buy.
METHODOLOGY
Sample size: 1,000 web users
per country aged 18 –64
(quota method: gender, age,
income or social profile,
region).
USAGE
SMARTPHONES ARE INCREASINGLY IMPORTANT
DURING ALL STAGES OF THE CUSTOMERJOURNEY.
What devices do online shoppers own and
how do they use them
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