III
摘 要
改革开放之后，伴随着收入水平的不断提高，人们对于教育的重视程度不断增加，
对教育的投入也在逐年增长。在这种背景之下，民办教育作为一支不可忽视的补充力量
得到了人们的极大关注，石家庄 CY 培训公司在这样的背景下应运而生。与此同时，石
家庄的培训市场也在不断地发展，加剧了培训市场的竞争激烈程度，这对石家庄 CY 培
训公司也提出了极高的发展要求，石家庄 CY 培训公司学校要继续发挥自己企业的经验
优势，在探索外部环境和内部资源的同时，整合所有可以利用的资源，进一步扩大学校
在石家庄市培训市场的占有率、提高学校的整体收入和利润水平。

本文首先介绍了战略管理和战略分析工具的基本理论，通过 PEST 宏观环境分析石
家庄 CY 培训公司所面临的机会和挑战，结合石家庄 CY 培训公司当前的产业环境与宏
观环境，综合分析自身的内部环境，并借助于 SWOT 分析法深入研究该公司的品牌、
教学与资源优势；此外，依托于当前公司自身优势和各种发展机遇与挑战，制定与市场
发展规律相适宜的发展战略和发展目标。最终，立足于该公司战略水平之各个层面，构
建全面完善的人力资源管理机制（涵盖教师、公司管理人员与市场推广人员等）和体系，
并借助于有效科学的方法统筹设置公司组织结构，以实现公司核心竞争力的全方位提
高。

研究结论为：石家庄 CY 培训公司为了提高自身知名度和品牌，并促进当地教育事
业的快速健康发展，对三种竞争战略（差异化战略、成本领先战略及目标集聚战略）进
行深入对比分析后，最终选择差异化竞争战略；为了保障该战略的顺利执行，学校应立
足于当前内部环境和外部环境，调整公司组织结构并统筹规划内部资源以适应公司的战
略所需；并加强企业文化建设工作，构建科学高效的企业文化体系；建设全面的人力资
源管理机制，丰富职业通道并提高师资力量。

关键词：培训教育，石家庄 CY 培训公司，发展战略IV
Abstract
After the reform and opening， along with the continuous improvement of income level，
the increasing importance of education for people and the spending on education is also
increased year by year. Under this background ， run by the local education as a
supplementary force to be reckoned with in the received the great attention of people，
Shijiazhuang CY Training Company came into being in this context . Shijiazhuang training
market， meanwhile， is in constant development， intensify the training market of fierce
competition ， and the Shijiazhuang CY Training Company is also put forward the
development of the high requirements， Shijiazhuang CY Training Company will continue to
take advantage of your business experience， in exploration of content resources of external
environment and at the same time， integrate all available resources， to further expand
market share training school in Shijiazhuang city， improve the level of school's overall
revenues and profits.
This paper first introduces the basic theory of strategic management and strategic
analysis tools， through PEST macro environment analysis of Shijiazhuang CY Training
Company facing the opportunities and threats， a combination of Shijiazhuang CY Training
Company business macro environment and industrial environment analysis， combining with
the specific internal environment， using the SWOT analytical method， which is effective，
clear analysis of Shijiazhuang CY Training Company’s advantages， brand advantages and
resource advantages of teaching; On the other hand，objectively，aiming at its disadvantages
in its development， as well as the various opportunities and threats faced， further put
forward in accordance with the market， conforms to the law of development of strategic
objectives and corresponding strategic choice. Finally， the dimensions of the strategic level
from the school， clearly put forward， including teachers， management， marketing
personnel， improve the system of human development， reasonable organizational structure
by using the method of other beneficial， eventually improve the core competitiveness of the
enterprise.
The research conclusion of this paper is to achieve the goal of well-known training
school built into Shijiazhuang outstanding enterprises， contribute to the development of
Shijiazhuang city education's long-term vision， in a cost leadership strategy， differentiation
strategy and goal gather strategy of these three kinds of competitive strategy， Shijiazhuang
CY Training Company should choose the differentiation competitive strategy. In order to
ensure the implementation of differentiation competitive strategy for the improvement of the
differentiation strategy implementation provides good protection and support， the school
should strengthen the construction of the organizational structure， integration of internal
resources， set up a reasonable organization structure; To strengthen the construction of
teaching staff， broaden the professional channel; Optimization of enterprise culture， and
further to establish perfect corporate culture.
Key words: education training; Shijiazhuang CY Training Company; development
strategy