本文以建立适用于当前国际铁矿市场进入方式选择决策模型为目的,通过对国际市

场进入方式选择决策模型的发展过程的研究,以及对前人相关研究和创新的总结,经过

对相关影响因素和可供选择的进入方式的分析和总结,得出了适用于当前国际铁矿市场

进入方式选择的决策模型。然后,本文又以CA公司进入国际铁矿市场方式选择的决策

作为案例,对所建立的决策模型进行说明和验证。通过对当前国际铁矿市场的特点进行

了深入分析,得到了若干铁矿市场的特点和特殊性。根据国际铁矿市场的特性和CA公

司的内外部实力表现,对每种选择方式在各个因素的影响下的适合程度进行赋值,并把

分数形成矩阵。通过模糊数学的处理方法,得出最优化的进入方式。最后,为这种最优

进入方式的实施设计了保障措施。

通过本文的分析和介绍,作者期望对于今后企业的国际化经营,尤其是在国际市场

进入方式的选择上,提供一种分析和解决的方法,即“DS矩阵” +模糊数学处理的方法。

并希望对于我国企业未来的国际化经营发展提供有益的帮助和借鉴。

关键词:国际铁矿市场;市场进入方式;DS矩阵;TOPSIS分析

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东北大学硕士学位论文
Abstract

Abstract

The goal of thesis is establish a new decision mode to fit for the using of entry mode

selection of current international iron ore market. With the research of the developing process

of decision-making mode about entry mode selection and the summary of the historied

research and creation, analyse and summarize the relative influencing factors and entry modes,

get a new decision mode which fit for the using of entry mode selection of current

international iron ore market. Then the thesis check and explain the new decision mode with

the decision-making process of CA corporation as an example. Then, the writer analyse the

characteristic of current international iron mind market deeply, and we get some special

characteristics of the market. On the basis of the characteristics were analysed and tiie

surrounding of CA, the writer give a mark to the matrix according to the appropriateness of

the mode in this condition. The writer deal with the matrix with the method of TOPSIS,and

get the best entry mode finally. Lastly, the writer design the entry measures to carry out the

best entry mode.

Through the analysis and introduce of the thesis, the writer is eager to the thesis can

provide the DS Matrix and TOPSIS to the international operation of enterprise, especially in

the mode selection of entry as a analysis and resolving method. Meanwhile, the writer hope

the thesis can provide a salutary lesson and help to the enterprise of our country expand our

international operation.

Key word: international market, iron mind market, entry mode, decision-making mode,

TOPSIS