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神火集团总医院发展战略研究_MBA硕士论文(62页).zip

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文本描述
10220690253 侯文贤
神火集团总医院发展战略研究

摘要

改革开放30年来,我国医疗卫生事业取得了显著成就,人民群众健康水平明显

改善,但当前我国医疗卫生事业发展水平与经济社会协调发展需求以及人民群众健康

需求不相适应的矛盾还比较突出,人民群众看病难、看病贵的问题尚未得到有效解决。

2009年4月6日,新医改方案出台,提出了 2009年到2011年五项重点改革内容以

及今后三年的阶段性目标。新医改方案已由原来的激发活力、提高效率和强调社会效

益、体现社会公平转化为强化公益、改善民生上来。国家采取的不断通过实施药品零

差价、降低医疗检查收费标准、大力发展社区卫生服务、强化公立医院职能、鼓励私

营机构进入医疗市场等缓解“看病贵、看病难”问题的措施,对企业医院的生存与发展

提出了新的挑战。本研究通过分析国家卫生政策、法律法规以及神火集团总医院作为

企业医院面临的挑战与机遇,提出医院的总体发展战略、使命、愿景与价值观以及主

要业务层及职能层战略,并制定出切实可行的发展对策,为将神火集团总医院打造为

新医改体制下的、具有品牌特色的二级甲等综合医院指明了方向。本研究针对新医改

医疗体制改革实施后,企业职工医院的定位以及在平衡效益与发展之间的关系上具有

借鉴意义。

关键词:医疗体制改革神火集团总医院发展战略

10220690253 侯文贤
神火集团总医院发展战略研究

Abstract

Over the last 30 years of reform and opening up,our medical and health undertakings

made remarkable achievements,the people's health level is obviously improved,but the

contradiction is very outsdanding between the developmental level of our

country,medical health service and the demand of coordinated development in social

economy. It is not been efficient solved for the problem of the people' s difficulty and

high cost of getting medical treatment.In April 6,2009, the china,s new medical reform

program to unveil. It offered five key reforms content and the stage goal for the three years

from 2009 to 2011. The goal of the new medical reform program is translated into

strengthening public service and improve people's livelihood from the original energize,

improve efficiency,social benefit and reflect social fairness. In order to solve the problem

of “ see a doctor expensive,difficult to see a doctor ,the country has implemented a series

of measures,such as the medicine Zero spreads,reduce the medical examination fees,

vigorously developing the community health service, strengthening public hospital

intelligent, private sector into the medical market,etc.. But these measures put forward

new challenges to those enterprises hospital for their survival and development. In order to

make Shenhuo group,s general hospital into a two level general hospital with the brand

characteristics under the new medical reform system,this study proposed the hospital

overall development strategy, mission,vision and values as well as the main business layer

and function layer strategy, and formulate feasible development countermeasure, by

analyzing the national health policy, laws and regulations of Shenhuo group,s general

hospital as a corporate hospital faces the challenge and the opportunity. This study has

important significance to those enterprise hospital for whose position and on the balance

relations between benefit and development after the implementation under the new

medical system reform.

Key words: medical system reform; Shenhuo group,s general hospital;

development strategy

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