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TF国际工程有限公司总部基地建设可行性研究_MBA论文(66页)

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更新时间:2015/2/18(发布于辽宁)

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文本描述
摘 要
随着我国经济的快速发展,散装物料输送设备市场呈快速增长态势,生产规
模高速扩张。在高速发展的同时,装备生产总部基地建设必须最大可能的规避风
险,如何把握机遇在欧亿·体育(中国)有限公司中谋求更好发展,可行性研究报告的显得尤为重要,可
行性研究是指在调查的基础上,通过市场分析、技术分析、财务分析和国民经济
分析,对投资的技术可行性与经济合理性进行的综合评价。本文希望通过 TF 国
际工程有限公司散装物料输送设备总部基地建设项目的可行性研究,帮助企业建
立完善、全面、系统的可行性分析框架,为 TF 国际公司在散装物料输送设备总
部基地项目投资的决策及方案进行提供帮助与参考

本文采用实证研究方法,首先介绍了项目建设可行性理论国内外发展和运用
的现状,重点综述了项目投资建设理论以及风险管理理论,随后从企业基本情况、
项目概况、项目建设内容入手,进一步为分析奠定实证基础。在市场分析方面,
通过我国散装物料输送设备欧亿·体育(中国)有限公司发展情况、进出口情况分析,对项目主要产品的
市场定位和技术特点进行了详细的说明,并对主要竞争对手和 TF 产品的优势进
行了比较,最后得出产品的销售市场广阔,具备潜力。在节能与环评方面,主要
对能耗和污染源进行了评估,并在此基础上提出了节能和环保意见。最后对项目
的经济可行性进行了财务上的分析,运用项目建设投资评价方法对本项目的投资
估算及资金筹措模式以及项目财务方面的清偿能力的可行性进行了论证,并运用
风险管理理论的方法对本项目在投资建设中可能存在的风险以及风险的规避措
施进行了探讨

通过以上,得出该项目产品符合国务院战略性新兴产业发展规划,公司拥有
自主知识产权具有很好的政策环境与市场条件,研发、制造、销售一体化,具备
总集成总包装能力,具有较强的市场竞争力和发展空间。经财务分析,项目资本
金内部收益率、投资利润率等数据证明项目盈利能力明显,抗风险能力较强,面
临的风险可控。项目的建设不仅能提高企业在装备制造的开拓创新和研发能力,
带动周边产业发展,结论是项目可行。最后建议公司要加大产业链技术的开发,
保持技术竞争力,加强市场开发,做好品牌建设,实现创新发展

关键词:可行性研究 散装物料输送设备 经济评价 风险管理
III
Abstract
With the rapid development of China's basic economic infrastructure, China's
market of bulk material conveying equipment is growing fast, and so is the rapid
expansion of production scale. However, how to seize the opportunities to develop
enterprise themselves in the industry, how to avoid the greatest possible risks when
constructing the base equipment manufacturing headquarters. It is the feasibility study
report that is of great importance at this time of rapid growth. And then what is the
feasibility study report. It refers the technical feasibility and comprehensive
evaluations about the investigation and economic rationality respectively by the way
of market analysis, technical analysis, financial analysis, and analysis of the national
economy. This paper aims to help companies establish a sound, comprehensive
feasibility analysis framework system for decision-making through bulk material
conveying equipment manufacturing headquarters’ construction projects of TF
International Engineering Co., and to provide help and information helping TF
International Engineering Co. invest wisely.
This paper adopting empirical research method, first introduced the current
domestic and foreign construction feasibility of the theory and application
development projects, focusing on the theoretical investment construction overview of
the projects and risk management theories, and then started from the basic situation of
enterprises, project profiles and project construction content to lay the foundation for
further Empirical analysis. It also reflected the detailed description of market
positioning and technical characteristics of the main products of the project through
the development state and the import and export situation of the industry of bulk
material conveying equipment, in terms of market analysis. It compared the major
competitors and strengths of TF products as well to draw a conclusion that its market
is broad and potential. In terms of energy conservation and environmental impact
assessment, the main sources of energy consumption were evaluated and the
environmental advice was offered. Finally, it analyzes the economic feasibility of the
project financially, demonstrates the feasibility of the project investment estimation,
fund-raising model and financial solvency by evaluating the construction and
investment of project , and discusses the possible risk in investment and the measures
by the theory of risk management.As suggested above, Conclusions As a result, the product is conform to the State
Council's strategic emerging industry development planning, the company
independent intellectual property rights, With the good policy environment and
market conditions , the integration of R & D, production and sales , the capacity of
total integrating and total packaging , the strong market competitiveness and
development space. By financial analysis, the project has Obvious profitability, the
strong anti-risk ability and controllable risk. The construction of the project can
enhance the innovation and research and development ability of enterprise in
equipment manufacturing , and promote the development of peripheral industry. As a
result, the project is feasible. Finally it suggests that the company should increase the
technology development and industrial chain and technological competitiveness,
strengthen the market development and brand building, to achieve innovation
development.
Keywords : Feasibility study bulk material conveying equipment economic
evaluation risk management

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