BC公司主要从事工程建设,作为一家以代建省市重点工程项目为主的国有

企业,由于公司抓住国家发展基础设施建设的契机,迅速发展起来。随着企业的

发展,公司逐渐面临诸多问题,诸如经营缺乏灵活、市场竞争能力不足、决策周

期较长、管理体制不健全,相对同市其它两家建设单位A、B相比处于下风。而

且在土木建设领域,原有代建制度受制于政府财政投资规模的限制,己远远不能

满足建设单位发展的要求。因此,BC必须在原有的商务模式上重新进行创新,

选择一个全新的基建模式来带动公司的发展,以提高公司的核心竞争力。本文应

用商务模式和商务模式创新的相关理论,通过对国内基础设施建设欧亿·体育（中国）有限公司的分析,

结合BC公司的实际情况,对该公司的商务模式进行了探讨,研宄认为,BT项目

的市场前景较好,市场竞争激烈程度较为一般,具有先行进入的优势。但是BT

是一种较为新兴的项目建设模式,从具体的操作中仍然存在比较大的风险。本文

希望通过的作者的写作,在研宄基础设施建设模式的基础上,为国内的基础设施

建设单位在面对复杂的外部环境探索适合企业自身情况的基础设施商务模式提

供参考和借鉴。

关键词:创新;核心竞争力;商务模式

Abstract

E-business has become the best way to enhance the company's competitiveness

with the advantages of low cost,high efficiency,openness and globalist. The

exhibition industry has also ushered in the age of e-business. The paper uses the

method of theory and practice, employing theory to guide practice. Firstly, the paper

expounds the relationship between and BPR from a theoretical point, providing a

theoretical basis for the study. Then,the paper discusses the necessity and feasibility

of A company's e-business application. According to problems appeared in the

process of application, A company launched a series of initiatives aimed at

promoting the e-business application, from the institutionalization and

standardization construction,personnel training to technology etc. But the company

also found that the e-business system played little role in company's operating, and

the system gradually becomes a mere formality. The e-business system cannot bring

the benefit to the company, and the operating problems still exists. Therefore, A

company believes the relevant business processes reengineering in the process of

e-business applications is required, in order to eliminate non-value-added part of the

process in exhibition management. Finally,the paper evaluates the possible

efficiency in the application of e-business and relevant BPR. The research indicates

that, e-business system helps to reduce cost, improve efficiency, optimize the

management system and enhance the competitiveness for the exhibition companies.

In order to ensure the system's efficiency, the corresponding BPR is also required in

the process of e-business application. The paper has some practical implications for

traditional exhibition enterprises to improve and optimize the service process and

management level,and hopes to provide some valuable suggestions for other

exhibition enterprises in business process reengineering.

Key words: E-business; Business Process Reengineering; Exhibition Process.