内容摘要
石油化工是我国的战略性支柱产业,但以S公司为代表的国有石油化工企业在进入二
十一世纪以来,经营业绩出现显著下滑,长此以往将严重影响到国民经济的稳定健康发展
战略管理学说认为企业的企业盈利能力不仅仅取决于生产运营的效率,更多地是受到发展
战略的影响。本文以s公司为例,对石油化工企业的战略管理进行研宄。以欧亿·体育（中国）有限公司结构学说
和资源学说为理论框架,应用PEST模型识别外部整体环境,使用五力模型分析S公司所处
的欧亿·体育（中国）有限公司环境,以可持续竞争优势的四个标准为依据辨识S公司资源和能力中的核心竞争力
然后,把内外部环境辨识的综合结果输入SWOT模型,以业务层战略类型的特点分析S公
司应采取成本领先战略。在战略设计部分,本文结合S公司的实际情况,在成本驱动因素
和价值链结构两方面方面提出了战略实施的具体建议
关键词:战略管理;石油化工;五力模型;核心竞争力;SWOT模型
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华东理工大学硕士学位论文
A study of S company's Cost-leading strategy
Abstract
Petrochemical industry is a strategic pillar industry in China. The performances of Chinese
state-owned petrochemical companies characterized by S company decline significantly from the
beginning of the new century. The downward trend of Chinese petrochemical company
performance will do harm to the stable development of Chinese national economy. The strategy
management theory claims the profitability depend on company strategy rather than operating
efficiency. This article is a case study on S company strategy management utilizing industrial
structure theory and enterprise resource theory as frame. The total external environment of S
company is identified with the PEST model tool. The industrial environment is identified with
the five-force model tool. S company's core competences are identified by the four criterions of
sustainable competitive advantage. The above results are then imported into SWOT model for
fiirther analyzing. Cost-leading strategy can be deduced by comparing the business-level strategy
characters and the conditions of S company. Finally this article provides suggestions on
cost-driving factors and value chain structure based on real situation of S company.
Key words: strategy management; petrochemical; five-force model; core competence; SWOT
model