摘要
目前,有关企业商业模式的研究在国内外是一个前沿问题和热点
问题,相关研究成果集中在最近10年内。在现有文献中,对商业模式
的含义、理论解释以及模式创新的内容与步骤等方面虽有所研究,但
由于研究者站在不同的视角,因而对商业模式的概念,结构体系,理
论范畴缺乏统一的认识,有关模式的研究总体上还属于探索性初级阶
段。
本文以商业模式这一企业经营的共性问题作为选题背景,首先从
商业模式的概念定义出发,在总结前有研究成果的基础上,提出了商
业模式的概念,定义了商业模式的内涵,并对商业模式与企业战略的
区别和联系做了相关的比较。然后,通过对商业模式相关理论的溯源。
接下来,作者采用比较分析与经验归纳相结合的研究方法,对企业商
业模式创新的途径、步骤、设计的关键环节以及其逻辑性检验与评价
等方面做了全方位的分析与阐述。
最后,运用上述商业模式创新理论与原理,结合运发汽车租赁公
司的实际,对其原商业模式及其瓶颈问题做了相关的分析,并提出创
新商业模式构建,对构建内容、思路,以及面对的风险做了深入全面
的剖析,并提出应对策略。
关键词:商业模式价值创新活动整合汽车租赁
ABSTRACT
Nowadays, the research about Business Models is a very hot point
and in forward position internal and external, research fruits amassed in
recent 1 0 years, literatures now available focused the meaning of
Business Model, the theory explaining and the innovations about which
the researchers had different understanding. So. the research about
Business Models remain the lower stage.
Tiles article did four works. Firstly, the author rebuilt the definition
and the meaning of Business Model on the background of the same
problem in business operation. Meanwhile, the author compared the
differences between Business Model and Business Strategy and pointed
out the same of them. Secondly, the author used theories of Organization
Management and Economics to explain how the Business Model formed
and operated. Thirdly, the author pointed out the way and steps to
innovate Business Model by overall analysis and personal business
experience.
At last, the author analyzed deeply the Business Model Innovation
problems of Yunfa,one of the Shenzhen car rent companies and gave
some suggestions about them.
KEY WORDS : Business Model , Value Innovation, Operating
Reorganization,Car Rent