当前，市场竞争环境表现出了复杂性、不确定性不断增加的特点，面对这一
现实情况，企业能否实现产品的创新、服务的创新将直接影响到企业的经济效益。

同时，消费者需求的多样化、多变化也给企业的决策带来了不利影响，这就给企
业的发展提出了严峻的考验。

企业必须将提高自身的核心竞争力、优化组织战略作为管理的重点，才能够
在激烈的市场竞争中占据有利的位置。本文中，采用文献查阅法、归纳与推理的
方法，运用模块化理论对 PD 公司的组织战略进行研究与分析，目的在于通过建
立模块化的组织模式优化 PD 公司的组织架构，促进 PD 公司核心竞争力的持续
提高。与层级性等组织结构相比，模块化的组织结构更加有助于企业适应不确定
性的经营环境，通过各个子系统的不断创新推动企业的快速发展，这也是模块化
组织近年来受到关注的主要原因之一。模块化组织模式是硅谷能够取得成功的秘
诀之一，对于当前的中国企业而言，研究模块化理论，运用模块化的理念来管理
企业具有重要的意义。

文中通过识别 PD 公司面临各种问题，从提升企业核心竞争力的角度对 PD
公司的组织战略进行研究，并进而对 PD 公司进行了模块界面定义，并从产品、
价值、组织三个维度进行了研究，重点通过构建适合 PD 公司发展的组织结构，
提出了促进该公司核心竞争力持续提高、组织战略优化的对策，因此，具有一定
的研究价值。

关键词：组织战略；核心竞争力；模块化Abstract
Abstract
With the rapid development of information technology and economic
globalization are the development trend of the continuously strengthen, enterprises
face the competition environment, production organization mode constantly changing,
how to optimize enterprise organization strategy, to enhance enterprise core
competitive power, to reach the company39;s strategic development target has the
important influence.
At present, the market competition environment show the complexity and
uncertainty increased characteristics, in the face of this reality, the enterprise can
realize product innovation, service innovation will directly affect the enterprise39;s
economic benefits, at the same time, consumer demand diversity, many changes to the
enterprise decision bring adverse effect, this will give the development of enterprises
put forward a severe test.
The enterprise must improve their core competitive power, optimization of
organizational strategy as the key management, to be able in the fierce competition in
the market occupy the advantageous position. In this paper, the literatures and
induction and reasoning method, using modular theory to PD company39;s
organizational strategy research and analysis, the purpose is through the establishment
of modular organization model optimization PD company39;s organizational structure,
and promote the core competitiveness of PD company continuous improvement. And
the hierarchy of organizational structure, such as compared to modular organization
structure more help enterprises to adapt to the uncertainty of operating environment,
through the various subsystems constant innovation to promote the rapid development
of the enterprise, this is also the attention in recent years, one of the main reasons.
Modular organization model silicon valley can get one of the keys to success, for the
current Chinese enterprise is concerned, the modularization theory, using the
modularization concept to manage enterprise has the vital significance.
In this paper, through the recognition PD companies face various problems,
enhance the core competitiveness of enterprises from the point of view of the PD
company39;s organizational strategy, and then to PD company for module interface
definition, and from product, value, organization three dimensions, mainly by
constructing suitable for PD the development of the company39;s organizational
structure, the proposed to promote the core competitiveness of the company continue
to improve, the organization strategy optimization countermeasures, therefore, has a
certain research value.
Keywords：Organization strategy; Core competence; ModularVVI1