Global survey on the perception of residents towards city tourism: impact and measures Executive Summary Copyright ?, 2019, UNWTO and IPSOS. 1 Introduction & Methodology 2 Introduction This research is a result of a partnership between the World Tourism Organization (UNWTO) and IPSOS. To better manage the issues arising from the growing tourism demand in urban destinations it is essential to understand residents experiences and perceptions on city tourism. The research aims at understanding the perception of residents towards city tourism, its impacts, as well as the most adequate strategies to manage the growing tourism flows in cities. 3 Methodology 12.000 online surveys in 15 countries Methodology Sample Participants 15 Countries Online survey. December’s IPSOS In each country 1.000/500 individuals representative of global population. Adults aged 18-64 in the US and Canada, aged 16-64 in all other countries. Country Sample Country Sample Argentina Australia Belgium 500 1000 500 Japan Poland Republic of Korea Spain Sweden United Kingdom 1000 500 Global @dvisor wave. Fieldwork from 21st December 2018 to 14th January 2019. 500 Canada 1000 1000 500 France Germany Hungary 1000 1000 500 1000 1000 USA Italy 1000 4 Key Findings 5