SPOTLIGHT REPORT APAC Travel Report JULY 2018 ? comScore, Inc. Proprietary. For info about the proprietary technology used in comScore products, refer to http://comscore/Patents Introduction This report summarises the behavioural patterns of consumers who visit travel sites online in the APAC region. The goal is to help travel professionals understand their audience by answering questions such as: how frequently do consumers visit travel sites? How long do the visits last? Where do heavy users of travel services go online? In this report we limit the analysis to individuals with age 18 and above in the following countries: Australia, China, India, Indonesia, Japan, Malaysia and Vietnam. All data comes from the comScore audience measurement tools referenced below. comScore products MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their un-duplicated audience size, demographic composition, engagement, performance within key user segments and behavioural trends. All of these metrics can be compared across digital media platforms and can be used to understand incremental activity coming from each platform. Mobile Metrix captures total mobile audience behaviour on browsers and apps across smartphones and tablets. With Mobile Metrix, publishers can demonstrate the value of their mobile audiences, while agencies and advertisers can strategically plan and buy digital advertising on mobile platforms to achieve their campaign objectives. Segment Metrix is a media strategy and planning tool that segments online audienc