RESTAURANTS & BARS
BUSINESS PLAN
CAFE T.S.T
(Market Situation
-Cafe T.S.T. is a coffee shop and fast food restaurant which serving typical Hong Kong style of Western and Chinese culinary and accepted by local Chinese market in Beijing.
-According Beijing city development and a lot of people visit to Hong Kong, the unit selling point is referred to it typical Cantonese home cooking and served with a combination of Western in fast food style.
-Holiday Inn Chang An West is located at the west of Chang An avenue Beijing, the first choice of typical Hong Kong style coffee shop offering Western and Chinese delights naturally as a consumer at this part of the city will fell conveniently instead of going to the downtown.
-For customer, they able to enjoy the ambience, friendly service, efficient and new taste of Hong Kong Chinese and Western culinary culture.
-Cafe T.S.T. revenue is generated from five main sources, in-house guest, business Travellers, government sectors, surrounding family groups and customers from the ChangAnWest.
(Key Strategies
-Cafe T.S.T. served Western and Chinese food with lower prices, good set-up, hardware, hygiene and as well As an international hotel chain of management.
-Long business hours service, attentive, friendly, smooth and efficient services.
-To keep food and service in high standard.
-Our Sales and Marketing personnel to build up good relationship with media advertisement on updates of specialties and pricing information.
-To implement more set menu for different consumers.
-To invite and build up good relationship with media advertisementinformation on cafe T.S.T.
(Advertising & Promotional Plan.
-To implement advertising with other sister hotels for market sales.
-Plan different kind of advertising on media advertisement.
-To change set menu two times in a month, and places in to the rooms for advertisement.
-To implement special activity on every Sunday.
-To implement fresh is best, lower pricing, efficient and friendly service.

RESTAURANTS & BARS
BUSINESS PLAN YEAR 2001
(JAN—DEC)
CAFE T.S.T

MONTHLY PROMOTION
DATE
RESPONSIBILITY

Different kind of rice In clay pots
Jan. and Feb.
Restaurant Manager

To implement different kind of Cantonese dishes
March and April
Restaurant Manager

Fresh fruit juice promotion
May and June.
Restaurant Manager

Ice-cream promotion
July and Aug.
Restaurant Manager

Promote moon cake
Sept.
Restaurant Manager

Promote Double Boiled Soup
Oct. and Nov.
Restaurant Manager

Wild food dishes Promotion
Dec.
Restaurant Manager

HOLIDAY INN CHANG AN WEST
RESTAURANTS & BARS
CAFE T.S.T S.W.O.T ANALYSIS
Competitor Name
State
Our Hotel
Hi Chang An West Cafe T.S.T
Competitor(1)
Come again Coffee-Shop
Competitor(2)
Cafe De Golden Lake

Strengths
1.Hi Managed hotel
2.the-third-opening coffee shop Hong Kong style in Beijing.
3.Chinese and western food combination fast food style.
4.Lower prices.
5.4 star hotel service, with good hygiene.
6.Take away service more convenient for hospital’s staff and clients.
1.The first opened coffee shop H.K. Style in Beijing.
2.Business center and commercial building area in city.
3.To serve Chinese Western food and cold drinks.
4.Fast food service.
5.The only one coffee shop in this area.
6.In the heart of city.
1.The second opened and coffee shop H.K style in Beijing,
2.Good area.
3.To serve Chinese and western food.
4.Fast food services.
5.In the heart of city.

Weaknesses
1.Located in the Chang An West far from downtown.
2.Newproduct in Beijing.
3.Lack office building.
4.Lack of guests.
5.Not convenience of traffic.
1.High pricing.
2.Lack of car park and charge fee very high.
3.High rental (increase 5% per year).
1.High pricing.
2.Kitchen product not steady.
3.No smart logo.
4.The shop name not famous in city.

Opportunities
1.Potential area.
2.Good hardware and comfortable place.
3.The only one H.K style coffee shop in this area.
4.Lower pricing.
5.Long-service hour more convenience for guests.
6.Our sales Dept. to promote activities.
1.The holding company and oversea company will stay in area those staffs become consumers.
2.To increase advertising.
1.Potential area but needs a period of time.
2.To increase kitchen product quality.
3.To implement H.K style coffee shop specialties to suitable for consumer.
4.To increase advertising.

Threats
1.Not so good surrounding area.
2.Ongoing renovation of the road and house will affect the traffic.
3.Change able of staff.
4.New concept of Beijing people need time and advertising to promote the H.K style coffee shop.
1.High cost.
2.The service standard not so high.
3.Duing opening period they take more attention for management and after they give up keep the standard.
1.High cost.
2.Changeable of the staffs.

RESTAURANTS & BARS
BUSINESS PLAN YEAR 2001
(JAN—DEC)
CANTONESE SEAFOOD RESTAURANT
(Market Situation
Cantonese Seafood Restaurant, which served Cantonese style cuisine, contains a selection of live seafood those were accepted by local Chinese market in Beijing.
-Out hotel located at the west of Chang An avenue Beijing and which managed by international chain hotel.
-Typical Hong Kong style Cantonese seafood plus new concept cooking dishes restaurant and Managed by Hong Kong chef, naturally as a consumer at this area will fell conveniently instead of going to the downtown.
-To implement for customer able to enjoy the restaurant ambience, friendly service comfortable efficient and the new taste of Cantonese food culture.
(Key Strategies
1.The main strategy is earning opportunities including of it hardware, interior design set-up hygiene and Hong Kong chef.
2.To implement and increase the downtown customers more confidence we provide lower prices and discount policy during opening period.
3.To keep food quality and personalized service in high standard.
4.Our Sales and Marketing personnel to build up good relationship with media advertisement on updates of specialties and pricing information.
5.To implement Chef recommendation and different prices to different kind of consumers.
6.Quality quantity and reasonable prices for live Seafood will be our selling point.
7.To implement Cantonese Style “Dim Sum” during lunch time for surrounding consumers.
(Advertising & Promotional Plan
-Our Sales and Marketing personnel to invite and build up good relationship with media advertisement on updates of specialties and pricing information.
-To implement advertising with other sister hotels for market sales.
-To change Chef recommendation twice a month and place in the room.
-To implement daily special for seafood, place in to the room and main entrance.
-To plan different kind of advertising on media advertisement.
-To promote and implement special activites on each month.