THE ST.REGIS SHANGHAI
上海瑞吉红塔大酒店
TRAINING ACTIVITY OUTLINE
培训活动纲要
Task: Brand Identity
任务： 品牌一致
Code序号: OH-SM-CS-S003
Objectives：At the end of this session, each trainee will be able to ensure the protection
and correct use of brand identity by sales associates.
目的： 课程结束后，每一个学员将能够确保保护和正确使用品牌。
Standard：This policy will maintain the consistency and clarify of the St.Regis brand.
It is the responsibility of the Director of Sales & Marketing to guard the correct use of brand
identity that is a key component to the continued momentum of the brand’s success.
The brand identity graphics standard is to be applied and used to ensure consistent application
without compromise.
标准： 这个政策将保持持续及使瑞吉品牌更清楚。
正确使用品牌是确保品牌成功的重要元素之一。
品牌鉴别标准是要保持品牌使用要前后一致。
Resources： Whiteboard, Flip Chart, Sales Kit, Giveaway, SPG, SPP or Star Choice
Form
培训器材： 白板， 翻转展示板，销售欧亿·体育（中国）有限公司夹，礼品，SPG 表格
Method
培训方式
Training Steps
培训步骤
Time
时间
Introduction
Ice break
介绍
打破僵局
Raise interests
提高兴趣
Lecture F/C
And
Buzz group
讲解和集体讨论
提问
Summary
总结
Classic music and the trainer is in uniform of sales manager standing straightly and smile.
高雅经典的音乐，训导师着销售经理制服站直，微笑。
Self-introduction and give a warm welcome.
自我介绍向学员表示欢迎。
Question to test the trainee’s level:
Does anyone know what kind of brand in Starwood Hotels and Resortse ?
提问学员：
谁知道在仕达屋集团有多少给酒店品牌？
Answer:
St.Regis / Westin / Sheraton / Four Points / W hotel / Luxury collection
Every associate must b