分类号 密 级 公开 U D C 学校代码 10689 硕士学位论文 " products in Henan Province is clarified, and its optimization strategies at seven levels of products, prices, places, promotion, people, process and physical are given, mainly from the aspects of security expansion, ladder price, expansion of value-added services and so on. Finally, in order to ensure the smooth implementation of the optimization strategy, this paper put forward three safeguard measures in terms of concept implementation, system guarantee and technology update for ZY Insurance Company . It is hoped that through the optimized marketingstrategy, ZY Insurance Companywill better promoteits rise on "Huiminbao Insurance"’s insurance coverage in Henan Province. Based on the comparison and reference of the "Huiminbao Insurance" marketing strategy of some regions and excellent peers in the country, combined with the characteristics of the product itself, this article analyzes the actual operation status of ZY I调查。 。措施分别是开通多种客服方式、 阅读类 APP；用户需求；营销策略 I Abstract Reading activities have provided a steady stream of impetus for the development of human society and are a very important component of peoples lives. With the rapid development of the Internet and other technologies, peoples reading is gradually changing to the direction of mobile reading. The scale of Chinas mobile phone netizens is increasing rapidly, the Internet penetration rate is also rapidly increasing, mobile reading has been vigorously developed, and a large number of mobile reading apps have been born. Based on the theoretical knowledge of publishing science, this paper analyzes papers by means of literature research and other methods. The first chapter of this paper mainly introduces the background of topic selection and literature review. Firstly, a certain introduction is made from the research background, research content and