Classified Index:F272 U.D.C.: 330.3 Dissertation for the Master Degree of Business Administration Research on the Development Strayegy of G Inspection Company Candidate： Haizhen Wang Hongming Xie MBA Supervisor： Speciality： School： School of Management May, 2023 Date of Defence： Degree Offering Institution： Guangzhou University 摘 要 摘要 随着世界检验测试与认证产业的蓬勃发展，世界各国检验测试制度已总体趋向一致 化。国有检测机构的垄断被打破后，大量外资、合资第三方检测机构涌入中国，国内民 营第三方检测机构也在不断发展壮大，检测欧亿·体育（中国）有限公司的市场竞争日益激烈。海关检测公司是 公益二类事业单位，具有国家赋予的法定商品检测职能为海关监管服务提供技术保障， 同时也接受社会委托提供第三方检验检测服务。公益二类单位由政府提供部分保障，仍 需通过服务经营收入进行补充，因此，海关检测公司同样面临着生存和发展的挑战。 本文以 G检测公司为研究对象，以战略管理理论为基础进行研究。通过对G检测 公司的发展过程信息收集，运用 PEST、SWOT和波特五力模型对该检测公司的内外部 环境进行分析，综合研究分析公司可能存在的发展选择问题。由此总结出 G检测公司发 展战略：（1）运用多渠道宣传，扩大品牌影响力；（2）强化队伍建设，优化人力资源配 置；（3）优化财务管理，多渠道融资；（4）稳定业务基本盘，布局新兴产业；（5）推动 信息化建设，加强科研合作。本研究以 G检测公司发展现状为依托，探讨该公司未来战 略发展走向，希望对 G检测公司未来健康发展有所助益。 关键词：G检测公司，检测，发展战略，SWOT分析 i 广州大学硕士学位论文 ABSTRACT With the vigorous development, the world#s inspection testing and certification systems have generally become consistent. After the monopoly of state-owned testing institutions was broken, a large number of foreign-funded and joint venture third-party testing institutions poured into China. Domestic private third-party testing institutions are also developing and growing, and testing institutions compete more fiercely. The Customs Inspection Companies are Class II public welfare institutions, which have the statutory commodity testing function and also accept social testing entrustment. The Class II public welfare institutions are partially guaranteed by the government and still need to be supplemented by service operation income. Therefore, the Customs Inspection Companies are also facing the challenge of survival and development. Thispaper takesG InspectionCompanyas researchobject,and takesstrategic management theory as theoretical basis. G Inspection Company’s information was co