Abstract clients and other ways, thus expanding the customer base of the securities industry. In addition, Internet finance can also enhance investors information exchange and learning through social media and other channels, and improve investors investment income and risk management capabilities. The potential and opportunities it brings can change the industry structure to a certain extent, promote the transformation and upgrading of traditional securities business, and also bring new challenges and risks. However, in the process of rapid development, some problems have been gradually exposed, but there is still more room for imagination to optimize customer service and business model. However, the technological and market changes faced by any industry are unpredictable, and securities companies need to be prepared in terms of technology, personnel and financial operation to cope with future changes. This paper will study some changes in the rapid development of the securities industry. 【Key Words】 Internet Finance;Securities;Influence;Method 【Thesis Type】 Application Research III 目录 1 绪论 .............. 1 1.1 研究背景 .............. 1 1.2 研究意义 .............. 1 1.3 研究内容 .............. 2 1.4 研究方法及技术路线 ............... 3 2 相关概念及理论综述 ............. 5 2.1 互联网营销的概念及营销特征 ............ 5 2.2 市场营销理论及分析工具 ............. 6 2.2.1 4C营销组合理论 ............