西安理工大学工商管理硕士学位论文 clarify the development path of the middle and high end, pay attention to the parallel pricing of high price and high profit and the same price and profit, and adopt differentiated pricing for customer value and business channels; In terms of channel selection, pay attention to the expansion and extension of overseas markets, and accelerate the establishment of offline and self-builtproductionand procurementchannels;Payattention totheintegrationof multi-dimensional promotionmethods in the fieldof promotion, andenhance the brand influence of TY Company. Finally, we will formulate perfect safeguard measures from the four aspects of human resources, capital, culture and intellectual property rights to protect the landing of marketing strategies. This paper uses the research method of combining theory with practice to study the marketing strategy of the sweeping robot of TY Company as a representative case of Chinas smart home appliances in simple terms, which not only provides a practical and effective solution for the bottlenecks encountered in the actual operation process of TY Company, but also has a certain inspiration for the market development of the entire smart home appliance industry. 【Key Words】Sweeping robot； STP theory；Marketing strategy 【Type of paper】Application Research III 目录 1 绪论 ......................................................................................................... 1 1.1 研究背景与意义 ............................................................................... 1 1.1.1 研究背景 ..................................................................................... 1 1.1.2 研究意义 ..................................................................................... 2 1.2 研究内容及方法 ............................................................................... 2 1.2.1 研究内