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Guide to
Digital Marketing
for Tours, Activities,
& Attractions
Guide to Digital Marketing for Tours, Activities, & Attractions
Guide to Digital Marketing for Tours,
Activities, & Attractions
Introduction35
The Advantage of Direct (& Advance) Online Bookings
Digital Marketing 1016 8
Facebook & Instagram
Search Engine Marketing
Display9 1011 1213 1415 Video
Multi-Channel
Website Optimization
Insights
Summary
Guide to Digital Marketing for Tours, Activities, & Attractions2 Attractions, tours, and activities marketers face unique challenges within the
travel space. As a travel vertical that often deals with last-minute bookers and
walk-ups, and still invests heavily in out-of-home advertising solutions, online
marketing can seem daunting, time-consuming, or unnecessary. However, there is a
massive opportunity to capture online bookings: operators sold $44 billion worth of
experiences through their own websites and online travel agencies (OTAs) in 2019 ,1 indicating that there are more dollars for the taking, and more ways to engage with
your potential visitors.
At Sojern, we work closely with hundreds of tour operators, in-destination
experiences, ac。。。以下略