制造企业产品创新与服务转型协同关系研究
Research on the collaborative relationship between product innovation and
service transformation in manufacturing enterprises
Abstract
Product innovation focuses on the upstream of the value chain,emphasizing the
improvement or creation of product quality and function, which is the main driver of value
creation for traditional manufacturing enterprises; however, with the serious homogenization
of products, more intense market competition and more variable and complex customer
demands, ithas becomeimperative formanufacturing enterprisestoinnovate their
development mode and strategically transform and upgrade. Service transformation focuses
on the downstream of the value chain, guiding and supporting manufacturing enterprises to
extend the value chain, so as to improve customer stickiness and product added value, and
become the key to enhance the competitiveness of manufacturing enterprises. In actual
development, more and more enterprises are promoting both product innovation and service
transformation strategies, creating value through integrated solutions of products and services,
expecting to achieve synergistic development of both.
As two major strategic activities of manufacturing enterprises, product innovation and
service transformation are both complementary to each other and prone to resource conflicts,
which are constrained by the existing resources and capabilities of enterprises. According to
the strategic consistency theory, in the process of resource allocation, it is mainly influenced
by the market environment and the enterprise's resource capability. External opportunity
identification and internal resource conditions are the two core elements that affect its success
or failure, so this thesis introduces two important condition variables, market environment and
resource redundancy. Based on the above analysis, this thesis takes the study ofthe
relationship between product innovation and service transformation as the core issue, and on
the basis of proving the relationship between product innovation, service transformation and
enterprise performance, explores the influence of the synergy between the two on enterprise
performance, and proves the moderating roleof market environment (dynamicity and
appropriateness) and resource redundancy (absorbed redundancy and unabsorbed redundancy)
in the core issue; and further studies service transformation, product We further investigate
how thecombination ofservice transformation,product innovation,external market
environment, and internal resource redundancy can contribute to the improvement of firm
performance. Based on the framework of "environment-firm resource conditions-strategy
choice", this thesis uses the panel data of Chinese listed manufacturing firms and employs
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大连理工大学硕士学位论文
systematic GMM and fuzzy set qualitative comparative analysis methods to empirically
analyze the collected data; the complex synergy between product innovation and service
transformation that affects firm performance is carefully studied.
The empirical results show that: (1) there is an inverted U-shaped relationship between
product innovation and firm performance; there is a U-shaped relationship between service
transformation and firm performance; there is a U-shaped relationship with firm performance
when product R&D innovation is invested in a given strength and deployed jointly with
service transformation. (2) There are moderating effects of market environment and resource
redundancy between product innovation, service transformation and firm performance. (3)
Manufacturing firms can achieve high performance through four paths. (4) There is a
substitution effect between product innovation and service transformation, and product
innovation is still the main driver of value creation in manufacturing enterprises; product
innovation and service transformation are synergistic, and when the market environment is
suitable, the high level of absorbed redundancy and unabsorbed redundancy of enterprises can
promote the synergistic development of the two activities; when the market environment is
highly dynamic, "product + service" is the best way to extend the value chain. Service" is an
effective way to enhance the competitiveness of enterprises, and it is crucial for enterprises to
make full use of unabsorbed redundancy resources at this time. This thesis reveals the
synergistic relationship between product innovation and service transformation, and explains
the role of market environment and resource redundancy to provide insights for enterprises'
transformation and upgrading, strategic choice and rational resource allocation.
Keywords: Servicetransformation;Product innovation;Marketenvironment;
Resource redundancy
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制造企业产品创新与服务转型协同关系研究
目
录
摘
要....................I
Abstract.....................II
1绪论.....................1
1.1研究背景与问题提出............1
1.1.1研究背景............1
1.1.2问题提出............3
1.2研究意义................4
1.2.1实践意义............4
1.2.2理论意义............4
1.3研究内容、方法与技术路线............4
1.3.1研究内容............4
1.3.2研究方法............5
1.3.3技术路线............6
1.4创新点....................7
2文献综述....................9
2.1产品创新与服务转型相关研究...............9
2.1.1产品创新与企业绩效.............9
2.1.2服务转型与企业绩效...........10
2.1.3产品创新与服务转型的关系.............11
2.1.4产品创新与服务转型协同匹配.........12
2.2市场环境相关研究............14
2.2.1内涵及维度划分............14
2.2.2市场环境与企业绩效...........15
2.3资源冗余相关研究............16
2.3.1内涵及维度划分............16
2.3.2资源冗余与企业绩效...........16
2.4理论基础..............17
2.4.1资源配置理论................17
2.4.2战略一致性理论............18
2.5小结...............18
3研究假设与组态匹配............20
3.1研究假设..............20
3.1.1产品创新对企业绩效的影响.............20
3.1.2服务转型对企业绩效的影响.............20
3.1.3产品创新与服务转型协同对企业绩效的影响......21
3.1.4市场环境的调节作用...........21
3.1.5资源冗余的调节作用...........22
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