摘要
摘要
企业文化是企业核心竞争力的重要组成部分，是企业健康发展的重要保障。
民营医院在健全国家医疗体系、提高地区人民医疗质量方面起到了关键作用。
近年来伴随我国民营医院的快速发展，民营医院的企业文化建设问题也愈发受
到学界和业界的关注。TH医院是滇西地区的首家二级甲等民营综合医院，随着
医院不断发展壮大，其企业文化建设滞后的问题对医院发展的负面影响日益突
显，该院急需调整导向，健全企业文化建设，以促进医院更长远地发展。
本文以TH医院为案例研究对象，在企业文化相关理论基础上，运用案例分
析法、深度访谈法、文献研究法等研究方法，系统剖析了TH医院的企业文化建
设问题。本文先是基于精神、行为、制度以及物质等四个层面针对TH医院企业
文化建设现状进行了总结，并深入分析了医院企业文化建设存在的问题和成因，
最后将CIS系统引入医院企业文化建设并提出优化方案。研究发现：TH医院的
企业文化建设总体上已取得一定成绩，但仍存在一些问题，主要体现在精神文
化层面上，员工对医院企业文化理念认识不充分、员工价值归属感不高、文化
缺乏传承与创新；制度文化层面上，医疗服务制度更新缓慢、薪酬福利制度不
完善；行为文化层面上，制度执行力不足、医疗服务能力不高等；物质层面上，
标识系统不完善、基础设施陈旧、高端医疗设备严重不足、医院品牌宣传力度
不够等。造成上述问题的主要原因包括，领导层重视不足，资金投入不够；执
行层管理能力欠缺，文化建设落地成效不明显；缺乏企业文化建设的专职人才，
监督检查环节有漏洞等。要完善企业文化建设，医院应优化目标原则，导入CIS
系统，推动医院理念识别设计持续完善，加强医院行为识别不断规范，落实医
院视觉识别内容。最后，从强化企业文化建设的组织保障、物质保障、制度保
障和人才保障等方面提出企业文化建设优化方案实施的保障措施。
本文的研究结果不仅可为 TH医院的企业文化建设优化和完善提供具体实
施建议，还可为其他民营医院企业文化建设提供思路与方向，进而期望给当前
民营医院企业文化建设切实探索可行的理论和实践路径。
关键词：企业文化；民营医院；文化建设；优化方案
I

Abstract
Abstract
Corporate culture is an important part of an enterprise’s core competitiveness
and an important guarantee for its healthy development. Private hospitals have played
a key role in improving the national medical system and improving the quality of
medical care for the local people. In recent years, with the rapid development of
private hospitals in my country, the issue of corporate culture construction in private
hospitals has also attracted more and more attention from academic circles and the
industry. TH Hospital is the first Class II Class A private general hospital in western
Yunnan. As the hospital continues to grow, the lagging problem of its corporate
culture has increasingly highlighted the negative impact on the development of the
hospital. The hospital urgently needs to adjust its orientation and improve its
corporate culture, In order to promote the long-term development of the hospital.
This article takes TH Hospital as the case study object, and uses research
methods such as case analysis, in-depth interviews, and literature research on the
basis of corporate culture related theories to systematically analyze TH Hospital’s
corporate culture construction issues. The research firstly summarizes the current
situation of TH Hospital’s corporate culture construction from four levels of spiritual
culture, institutional culture, behavioral culture and material culture, and deeply
analyzes the problems and causes of the hospital’s corporate culture construction, and
finally introduces the CIS system into the hospital enterprise. Cultural construction
and proposed optimization plan. The study found that the corporate culture
construction of TH Hospital has achieved certain results in general, but there are still
some problems, which are mainly reflected in the spiritual and cultural level. The
employees have insufficient understanding of the hospital’s corporate culture concept,
low sense of belonging and lack of cultural heritage. And innovation; at the
institutional and cultural level, the medical service system is updated slowly and the
salary and welfare system is not perfect; at the behavioral cultural level, the system
implementation is insufficient, and the medical service capacity is not high; at the
II

Abstract
material level, the identification system is imperfect, the infrastructure is outdated,
and the high-end There is a serious shortage of medical equipment and insufficient
promotion of hospital branding. The main reasons for the above problems include
insufficient attention from the leadership and insufficient capital investment; the lack
of executive management capabilities and the lack of effective cultural construction;
lack of full-time talents for corporate culture construction, and loopholes in the
supervision and inspection links. To improve the construction of corporate culture,
the hospital should optimize the target principle, introduce the CIS system, improve
the hospital concept identification design, standardize the hospital behavior
identification, and formulate the hospital’s visual identification content. Finally, from
the aspects of strengthening the organizational guarantee, material guarantee, system
guarantee and talent guarantee of corporate culture construction, it puts forward the
guarantee measures for the implementation of the optimization plan of corporate
culture construction.
The research results of this article can not only provide specific implementation
suggestions for the optimization and improvement of the corporate culture
construction of TH Hospital, but also provide a certain reference and reference for the
corporate culture construction of other private hospitals, and strive to explore feasible
theories and theories for the corporate culture construction of private hospitals.
Practice path.
Keywords: corporate culture; Private hospitals; Optimization scheme; Cultural
construction
III
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