摘要
摘要
随着我国经济社会的不断发展，国内光纤电缆企业迅速成长，国内市场趋于
饱和，欧亿·体育（中国）有限公司竞争激烈，总体利润趋于下滑。此时积累了一定技术和资源的企业将
目光投向广阔的海外市场。随着全球经济一体化，中国企业纷纷响应国家“一带
一路”的倡议走出去，积极布局国际市场，HT集团于2000年正式进军国际市场，
随着多年的发展取得不俗的发展成果。但国际市场和国内市场存在显著的差异，
国际市场对国际化企业各方面要求更高，同时也需要面对更多更优秀的同行企业
的激烈竞争。在疫情的冲击下，全球光纤光缆需求和产能也无例外的受到一定影
响，同时国际贸易摩擦加剧，光纤国际市场主要竞争对手强劲。面对近几年剧烈
变化的复杂国际贸易环境，HT集团的国际化机遇与挑战并存，如何更好实施其
国际化战略，如何更好的成长为一家全球名列前茅的光通信跨国企业成为企业面
临的一个重要课题。
本文选择HT集团作为国际化战略的研究案例，并利用企业战略管理和国际
化战略等概念来对HT集团进行分析。在介绍了HT集团的发展概况、国际化发展
现况的基础上，分析了其实施国际化战略的动因、市场进入模式,提出HT集团国
际化战略实施中存在的主要问题。其次对HT集团的外部宏观环境、所在欧亿·体育（中国）有限公司、
竞争对手、内部条件等进行详细分析。然后，在战略环境分析后针对问题，构建
SWOT分析表，列出HT集团面临的优势、劣势、机会、威胁，基于SWOT矩阵分
析制定相应的优化方案：HT集团应当优化其国际市场布局，在细分市场布局时
优选海外投资项目和地点；将国际化提升为全球中心战略，在国际市场进行资源
调配和销售，HT集团同子公司密切协调配合，在全球市场一致行动；持续聚焦
光通信和能源互联网核心业务，对标康宁等公司，提升其在全球范围内的市场占
有率及核心竞争力；优化研发管理，专注通信和能源领域前沿技术研发，注重专
利保护，做到“产业化一代、研发一代、储备一代”；优化国际政治经济贸易及
集团财务等风险管控，建立长期有效应对机制。最后为使得HT集团国际化战略
的优化方案实施得以保障，总结出包括打造完善的跨国公司管理体系、强化人才
管理、推进人才管理机制创新、建立跨国公司企业文化等方面的措施。希望通过
本文的研究，能够为HT集团完成其国际化战略、成长为一家通信和能源互联网
II

摘要
领域领导者的国际化大型企业提供一定参考。同时也为其他正在或将要实施国际
化战略的公司企业提供一定借鉴与参考。
关键词：HT集团；光纤电缆；国际化战略；国际市场
III

Abstract
Abstract
With the continuous development of my country's economy and society,
domestic fiber optic cable companies are growing rapidly, the domestic market is
becoming saturated, industry competition is fierce, and overall profits tend to decline.
At this time, companies that have accumulated a certain amount of technology and
resources will look to the vast overseas market. With the integration of the global
economy, Chinese companies have responded to the national "the Belt and Road"
initiative to go global and actively deploy the international market. HT Group
officially entered the international market in 2000 and has achieved impressive
development results with years of development. However, there are significant
differences between the international market and the domestic market. The
international market has higher requirements for international companies in all
aspects, and at the same time it also needs to face fierce competition from more and
better peer companies. Under the impact of the epidemic, the global optical fiber and
cable demand and production capacity have been affected to a certain extent. At the
same time, international trade friction has intensified, and the main competitors in the
optical fiber international market are strong. Facing the complex international trade
environment that has changed drastically in recent years, the internationalization
opportunities and challenges of HT Group coexist, how to better implement its
internationalization strategy, how to better grow into a global top-ranked optical
communications multinational company is facing the company An important subject.
Based on related concepts and theoretical foundations such as interna-
tionalization strategy and corporate strategic management, this article analyzes and
studies the internationalization strategy of HT Group. On the basis of introducing the
development situation of HT Group and the current status of international
development, it analyzes the motivation and market entry mode of its implementation
of internationalization strategy, and puts forward the main problems existing in the
implementation of HT Group's internationalization strategy. Secondly, analyze the
strategic environment of HT Group, including external macro environment analysis,
industry analysis, main competitor analysis, internal advantages and disadvantages
analysis. Then, after the analysis of the strategic environment, the SWOT analysis
IV
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