MAPPING CONSUMER BEHAVIOR IN 2022 HOW TO TURN RETAILER PRODUCT PAGES INTO E-COMMERCE GROWTHIN 2022 May 2022MAPPING CONSUMER BEHAVIOR IN 2022 2 E-Commerce Should Be Viewed as an Extension of Your Media Strategy As consumers continue to increase their mobility and CPG emerges from pandemic-fueled years of unprecedented growth, keeping the momentum going through an unpredictable, in?ationary and supply-constrained 2022 is a challenge. And the most important factor for overcoming that challenge is getting e-commerce right. Because right now, though e-commerce still represents only about a ?fth of all CPG sales, it accounts for the lion’s share of industry growth. Share of Multi-Channel E-Commerce Share of Multi-Channel Sales E-Commerce Share of Multi-Channel Growth 21% 72% ?2022 Information Resources Inc. (IRI). Con?dential and Proprietary. Source: IRI eMarket Insights, 52 weeks ending 01-23-22, From 200+ Tracked Categories, B&M = MULO - Pickup, Del Ship and Pickup Numbers from eMI How to Turn Retailer Product Pages Into E-Commerce Growth in 20223 MAPPING CONSUMER BEHAVIOR IN 2022 To keep the growth going in 2022 through e-commerce, brands need to ?rst and foremost