I 摘要 我国当下房地产欧亿·体育（中国）有限公司竞争越来越激烈，房地产企业若要取得更大的竞争优 势，需要不断的规范管理，提高员工的工作激情，明确工作目标并提高工作的 积极性、主动性与创造性。 本文基于期望理论、目标设定理论的内容，综合运用了文献分析、访谈以 及调查问卷等相关方法，围绕国内外绩效管理相关研究成果，对HY房地产公 司员工绩效管理问题进行调研与分析，发现公司绩效管理存在一定的问题。接 着，运用访谈以及调查问卷等方法，收集了HY房地产公司内大量的第一手信 息欧亿·体育（中国）有限公司，并提出了基于BSC方法的框架来构建HY房地产公司绩效管理改进方 案，明确了改进的目标与原则，并分别从引入BSC必要性与可行性进行分析， 在绩效评价体系的构建、绩效考核指标的内容、绩效考核指标权重设计以及绩 效考核结果的运用方面，系统性地落实了具体的改进策略。最后，针对这些存 在问题的提出绩效优化方案及保障措施来改善和优化HY房地产公司的绩效管 理体系，并从组织管理保障、制度化保障以及信息化保障等角度，巩固了HY 房地产公司绩效管理改进实施，完成了本论文的研究。 本文的研究成果，对HY房地产公司的绩效管理起到了积极的影响作用， 对公司的绩效管理决策提供了参考与借鉴，并为我国房地产其它企业实施绩效 管理方案提供一些必要的管理启示。 关键词：房地产企业；HY房地产公司；BSC；KPI；绩效管理； abstract II ABSTRACT Thecompetitionofrealestateindustryinourcountryisbecomingmoreand morefierce.Ifrealestateenterpriseswanttoobtaingreatercompetitiveadvantage, theyneedtoconstantlystandardizemanagement,improvethestaff'sworkpassion, clarifytheworkgoalandimprovetheenthusiasm,initiativeandcreativityofthe work. Basedonthecontentofexpectationtheoryandgoalsettingtheory,thispaper usesliteratureanalysis,interviewandquestionnaire,investigatesandanalyzesHY employeeperformancemanagementproblemsathomeandabroad,andfindssome problemsincompanyperformancemanagement.Then,usinginterviewsand questionnaires,wecollectedalargenumberoffirst-handinformationinHY,put forwardtheperformancemanagementimprovementplanofHYcompanybasedon BSCmethod,clarifiedtheobjectivesandprinciples,analyzedthenecessityand feasibilityofintroducingBSC,andimplementedthespecificimprovement strategiessystematicallyintheconstructionofperformanceevaluationsystem,the contentofperformanceappraisalindicators,theweightdesignofperformance assessmentindicatorsandtheapplicationofperformanceassessmentresults.Finally, theperformanceoptimizationschemeandsafeguardmeasuresareproposedto improveandoptimizetheperformancemanagementsystemofHYCompany,and consolidatedtheimplementationofHYperformancemanagementimprovement fromtheperspectiveoforganizationmanagementguarantee,institutionalguarantee andinformationguarantee,andcompletedtheresearchofthispaper. HYresearchresultsofthispaperhaveplayedapositiveroleintheperformance managementofthecompany,andprovidereferenceandreferenceforthecompany's performancemanagementdecisions.AndforotherrealestateenterprisesinChinato implementperformancemanagementprogramtoprovidesomenecessary managementinspiration. KeyWords：Realestateenterprise；HYcompany；BSC；KPI；performance management； 目录 I 目录 第1章绪论..............................................................................................1 1.1研究背景..........................................................................................................1 1.2研究目的与意义..............................................................................................2 1.2.1研究目的...................................................................................................................2 1.2.2研究意义...................................................................................................................3 1.3国内外研究状况..............................................................................................4 1.3.1国内研究现状...........................................................................................................4 1.3.2国外研究现状...........................................................................................................5 1.4研究方法与内容..............................................................................................6 1.4.1研究方法...................................................................................................................6 1.4.2研究内容...................................................................................................................7 1.4.3论文框架...................................................................................................................7 第2章绩效管理相关理论概述...............................................................9 2.1核心概念..........................................................................................................9 2.1.1绩效...........................................................................................................................9 2.1.2绩效管理...................................................................................................................9 2.2相关理论基础................................................................................................10 2.2.1期望理论.................................................................................................................11 2.2.2目标设定理论.........................................................................................................11 2.3相关分析工具................................................................................................12 2.3.1KPI...........................................................................................................................12 2.3.2BSC..........................................................................................................................13 2.3.3360度.......................................................................................................................14 第3章HY房地产公司概况及其绩效管理现状分析..........................15 3.1HY房地产公司的基本概况..........................................................................15 3.1.1公司简介.................................................................................................................15 3.1.2组织管理.................................................................................................................16 3.2HY房地产公司人力资源状况......................................................................17 目录 II 3.2.1人员基本状况.........................................................................................................17 3.2.2人力资源特征.........................................................................................................17 3.3HY房地产公司绩效管理现状......................................................................18 3.3.1绩效管理的内容.....................................................................................................18 3.3.2绩效考核的周期.....................................................................................................20 第4章HY房地产公司绩效管理问题的诊断......................................23 4.1绩效管理问题的调研....................................................................................23 4.1.1访谈沟通及过程.....................................................................................................23 4.1.2问卷调查及过程.....................................................................................................24 4.1.3调查结果的统计分析.............................................................................................24 4.2HY房地产公司绩效管理存在问题及原因探析..........................................25 4.2.1与发展战略不匹配问题及原因............................................................................25 4.2.2绩效指标内容不合理及其原因............................................................................27 4.2.3绩效管理结果运用问题及原因............................................................................28 第5章HY公司基于平衡计分卡的绩效管理改进方案......................30 5.1改进目标与原则..........................................................................................