I A人力资源服务公司大学生招聘业务模式研究 摘要 就业是最大民生，大学生是国家最宝贵的人才资源，如何使这些最宝贵的、 潜在的人才资源转化为人力资本，推动我国经济发展和社会进步。人力资源服务 公司应站在大学生、企业和高校等多角度的创新公司业务模式，更高质量的做好 大学生招聘业务服务。A人力资源服务公司是专注于服务大学生求职和企业招 聘，积极为大学生和企业之间搭建双向选择的服务平台。随着市场经济发展的需 求，逐步展开现场招聘、网络招聘、代理招聘、大学生实习、大学生就业咨询等 业务。 随着企业招工难和大学生就业难的现状愈演愈烈，越来越多的人力资源服务 公司转向大学生招聘业务，传统的人力资源服务公司业务模式已经满足不了大学 生招聘业务需求。本论文主要围绕“A人力资源服务公司大学生招聘业务模式研 究”这一主题展开，通过认真学习国内外相关文献，以A人力资源服务公司为背 景，针对该公司大学生招聘业务模式存在的问题，研究探索有效的招聘业务模式 方案。首先，通过问卷调查、访谈等方法分析大学生招聘业务的客户对人力资源 服务公司的需求，其次根据调查对A人力资源服务公司大学生招聘业务模式的现 状进行总结分析，找到存在的问题。针对问题，结合A人力资源服务公司招聘工 作实际情况，运用相关的管理学理论知识进行了深入而有针对性的分析。最后通 过梳理国内外相关文献，借鉴国内外其他公司的先进做法，制定出A人力资源服 务公司大学生招聘业务模式最佳优化方案，改善大学生招聘业务模式中的不足， 提高大学生招聘业务模式的有效性，缓解招工难和就业难的现状，并帮助企业更 健康、稳健地发展。同时，希望通过本次的研究为人力资源服务公司大学生招聘 业务模式优化提供一些启发。 关键词：人力资源服务公司；大学生招聘；多元化；业务模式 ABSTRACT III RESEARCHONTHEBUSINESSMODELOF COLLEGESTUDENTRECRUITMENTOFA HUMANRESOURCESERVICECOMPANY ABSTRACT Employmentisthebiggestlivelihood,collegestudentsarethemostvaluable talentresources,howtomakethesemostvaluableandpotentialtalentresourcesinto humancapital,topromoteChina'seconomicdevelopmentandsocialprogress.Human resourceservicecompaniesshouldinnovatetheirbusinessmodelsfrommultiple perspectives,suchascollegestudents,enterprisesanduniversities,soastoprovide collegestudentsrecruitmentserviceswithhigherquality.Ahumanresourceservice companyfocusesonservingcollegestudents'jobhuntingandenterpriserecruitment, andactivelybuildsAtwo-wayserviceplatformbetweencollegestudentsand enterprises.Withthedevelopmentofthemarketeconomy,thecompanyhasgradually carriedouton-siterecruitment,onlinerecruitment,agencyrecruitment,college students'internship,collegestudents'employmentconsultingandotherservices. Withtheincreasingdifficultyofemploymentforenterprisesandcollegestudents, moreandmorehumanresourceservicecompaniesareturningtocollegestudents' recruitmentbusiness,andthetraditionalbusinessmodelofhumanresourceservice companieshasbeenunabletomeettheneedsofcollegestudents'recruitment business.Thisthesismainlyfocusesonthetopicof"Aresearchonthebusinessmodel ofcollegestudentrecruitmentofhumanresourceservicecompany".Bycarefully studyingrelevantliteratureathomeandabroadandtakingAhumanresourceservice companyasthebackground,thethesisaimsattheproblemsexistinginthebusiness modelofcollegestudentrecruitmentofthecompanyandexploreseffectivemethods ofthebusinessmodelofrecruitment.Firstly,throughquestionnairesurvey,interview andothermethods,thispaperanalyzestheneedsofclientsofcollegestudent recruitmentbusinesstohumanresourceservicecompany.Secondly,basedonthe survey,thispapersummarizesandanalyzesthecurrentsituationofthebusiness modelofcollegestudentrecruitmentofAhumanresourceservicecompanytofind theexistingproblems.Inviewoftheproblem,combinedwiththeactualsituationof 华北水利水电大学硕士学位论文 IV therecruitmentworkofAhumanresourcesservicecompany,thispapermakesAdeep andtargetedanalysisbyusingtherelevantmanagementtheoryknowledge.Finallyby analyzingrelatedliteratureathomeandabroad,drawlessonsfromdomesticand foreignadvancedpracticeofothercompanies,todevelopAhumanresourceservice companycollegestudentsrecruitmentbusinessmodelthebestoptimizationscheme, toimprovecollegestudents'recruitmentbusinessmodelinshortage,improvethe effectivenessofthecollegestudentrecruitingbusinessmodel,thepresentsituationof thedifficultyinhiringandemploymentdifficult,andhelpenterprisestoAmore healthyandsteadydevelopment.Atthesametime,Ihopethisstudycanprovidesome inspirationsforthebusinessmodelofcollegestudentrecruitmentofhumanresource servicecompanies. KEYWORDS:Humanresourcesservicecompany;Collegestudentrecruitment; Diversification;Thebusinessmodel 目录 V 目录 摘要..............................................................................................................................I ABSTRACT.................................................................................................................III 1绪论............................................................................................................................1 1.1研究背景.............................................................................................................1 1.2研究意义.............................................................................................................1 1.3研究目的和内容.................................................................................................2 1.3.1研究目的......................................................................................................2 1.3.2研究内容......................................................................................................2 1.4研究方法.............................................................................................................3 1.5研究创新点.........................................................................................................3 1.6本章小结.............................................................................................................4 2相关理论基础和文献综述........................................................................................5 2.1理论基础.............................................................................................................5 2.1.1大学生招聘..................................................................................................5 2.1.2业务模式......................................................................................................6 2.1.3多元化经营..................................................................................................8 2.2国内外研究现状.................................................................................................8 2.2.1国外研究现状..............................................................................................8 2.2.2国内研究现状..............................................................................................9 2.3本章小结...........................................................................................................10 3A人力资源服务公司大学生招聘业务现状调查...................................................11 3.1企业招聘情况调查...........................................................................................11 3.1.1企业基本情况............................................................................................11 3.1.2企业招聘情况............................................................................................12 3.1.3企业对大学生要求情况............................................................................15 3.1.4企业对人力资源服务公司需求情况........................................................17 3.2大学生求职调查...............................................................................................19 3.2.1大学生基本情况........................................................................................19 3.2.2大学生求职情况........................................................................................21 3.2.3大学生对人力资源服务公司需求情况....................................................25 3.3高校促进大学生求职招聘情况调查...............................................................26 3.3.1高校基本信息.....................................................................................