由于资本市场的发展及形势的改变，资源收缩、机构运作、财政风险增加等问 题成为地方资产管理公司普遍存在的问题。首先，企业资产的升值和企业将来的发 展都与资产管理公司的发展战略紧密关联。在当前的市场经济形势下，资产管理公 司不得不利用转型来保证其持续发展。因此，资产管理公司要改变自身的思维方式， 转变传统的思想观念，根据新的市场情况对企业发展战略做出相应的调整，以保证 其在新型市场中的竞争能力；其次，银监会对地方资产管理公司的限制也逐渐减少， 主要的限制范围在不良资产转移和公司数量上，由此也给地方资产管理公司提供了 进一步发展的机会。根据以上所述，本文将对 EQ 国有资产经营有限公司做相关研 究和分析，分析其在新市场背景下转型与发展。本文的主要研究工作有以下几方面： 首先，对与本文相关的概念与理论进行了阐释，包括对企业战略、战略管理以 及地方政府融资平台概念的界定和对 PEST 分析与 SWOT 分析等企业战略分析方法 的说明，以为下文的研究奠定理论基础。 其次，通过对 EQ 国资公司的概况、财务状况、组织结构、治理结构、以及运 营状况为分析的主要切入点，揭示目前 EQ 国资公司的发展现状，并指出其现行发 展战略存在的问题：债务负担沉重、业务结构急需调整、总部管理职能发育不足、 政府支持力度有待加强以及人力资源管理市场化程度不高，致使 EQ 国资公司必须 实现转型，才能促进自身的进一步发展。 再次，分析 EQ 国资公司进行战略转型的社会经济市场条件，主要涉及产业环 境、宏观环境、区域环境等，分析出 EQ 国资公司转型过程中的机遇、优劣、问题， 以期能制定出适合该公司发展的转型战略。 最后，在上述基础上，制定 EQ 国资公司转型发展战略的定位、目标、选择与 实施的步骤，并提出推进 EQ 国资公司实行转型的有效措施，主要有整合重组企业 资源、政府政策支持、推动提升核心能力、完善组织管理构架、加强企业风险防控、 建立推行企业文化及强化人力资源管理等。 EQ 国资公司充分了解经济发展的新形势，并以此为基础，及时对经营结构和经 营模式做出相应的调整，保证在新的市场环境下也能稳定好地方经济，在转型的过 程中，提升实力。 关键词：EQ 国资公司；转型发展；发展战略；保障实施II Abstract Due to the development of the capital market and the changes in the situation, problems such as resource shrinkage, institutional operation, and increased financial risks have become common problems in local asset management companies. First, the appreciation of corporate assets and the future development of the company are closely related to the development strategy of asset management companies. In the current market economy situation, asset management companies have to use transformation to ensure their sustainable development. Therefore, asset management companies must change their own ways of thinking, change traditional ideas, and make strategic development strategies based on new market conditions. Corresponding adjustments to ensure their competitiveness in the new market; secondly, the CBRC’s restrictions on local asset management companies are gradually reduced, the main restrictions are on the transfer of non-performing assets and the number of companies, thus also to local asset management companies. Provides opportunities for further development. According to the above, this paper will do relevant research and analysis on Zhengzhou Erqi State-owned Assets Management Co., Ltd., and analyze its strategic transformation in the context of new markets. The main research work of this paper has the following aspects: First of all, the concepts and theories related to this paper are explained, including the definition of corporate strategy, strategic management and local government financing platform concepts, and the description of corporate strategy analysis methods such as PEST analysis and SWOT analysis, so as to lay the foundation for the following research. basis. Secondly, through the analysis of the general situation, financial status, organizational structure, governance structure and operation status of the Erqi State-owned Assets Corporation, the current development status of the current Erqi State-owned Assets Corporation is revealed, and the problems of its current development strategy are pointed out: The debt burden is heavy, the business structure needs urgent adjustment, the development of the headquarters management function is insufficient, the government support needs to be strengthened, and the marketization of human resources management is not high. This will enable the Erqi State-owned Assets Corporation to achieve transformation and promote its further development.III Moreover, the analysis of the social and economic market conditions for the strategic transformation of the Erqi State-owned Assets Corporation mainly involves the industrial environment, the macro-red police, the regional environment, etc., and analyzes the opportunities, advantages and disadvantages, and problems in the transformation process of the Erqi State-owned Assets Corporation, with a view to formulating A transformation strategy suitable for the company's development. Finally, on the basis of the above, formulate the steps, objectives, selection and implementation steps of the transformation strategy of the Erqi State-owned Assets Corporation, and propose effective measures to promote the transformation of the Erqi State-owned Assets Corporation, mainly including the integration of restructuring enterprise resources, government policy support, Promote the improvement of core competencies, improve the organizational management structure, strengthen corporate risk prevention and control, broaden corporate financing channels, establish corporate culture and strengthen human resources management. The 27th State-owned Assets Corporation fully understands the new situation of economic development and, based on this, makes timely adjustments to the operational structure and business model to ensure that the local economy can be stabilized in the new market environment. In, to enhance the strength. Key words: Erqi state-owned companies; transformation; development strategy; Safeguard MeasuresIV 目 录 摘要...................................................................................................................................I Abstract............................................................................................................................... II 目 录................................................................................................................................IV 1 绪论..................................................................................................................................7 1.1 研究背景和意义....................................................................................................7 1.1.1 研究背景.....................................................................................................7 1.1.2 研究意义.....................................................................................................7 1.2 研究内容和方法....................................................................................................8 1.2.1 研究内容.....................................................................................................8 1.2.2 研究方法.....................................................................................................9 1.3 国内外文献综述....................................................................................................9 1.3.1 国外文献综述.............................................................................................9 1.3.2 国内文献综述...........................................................................................10 1.3.3 国内外文献述评.......................................................................................10 2 概念界定及相关理论.....................................................................................................12 2.1 相关概念界定......................................................................................................12 2.1.1 企业转型的定义.......................................................................................12 2.1.2 企业战略的含义.......................................................................................12 2.1.3 战略管理的概念....