自 2015 年李克强总理提出“大众创业，万众创新”后，社会创业团体日益普 及。麦克思所作的一项调查研究的结果表明，在 2011 年到 2017 年六年的时间内， 我国的自主创业更加受到广大社会个体或群体的追捧，并占据日益重要的位置。由 此，创业团队在生存的过程中的各种行为，也成为研究热点。而其中，由于团队创 业相较于个人创业，从资金、技术等方面，拥有更大的优势，因而团队创业愈来愈 成为创业者们的首选。但是，团队创业中成员之间往往会产生各种冲突现象，很多 冲突会直接导致创业团队的破裂，甚至创业终止，因此创业团队的冲突导致创业失 败的案例屡屡出现。所以团队冲突管理成为创业管理研究领域中重要的热点之一。 由于本人自身所带领的创业团队就遇到团队冲突，在本人对“创业团队”、“冲 突管理”、“创业团队中的冲突管理”等相关理论进行梳理后，决定使用自身亲历的 AT 公司为案例，围绕在团队创业中产生的冲突，对 AT 企业的整个创业环节遇到的 阻碍与局限性展开细致的解读，并提出针对性的应对之策。 通过研究与分析，在 AT 公司的创业团队之间，出现了创业目标模糊、团队激 励机制不完善、能力冲突以及管理层级混乱是该公司创业团队产生严重冲突的主要 原因。因此在通过构建冲突模型，并对模型与实际案例进行结合，梳理出针对 AT 公司团队冲突管理的应对之策。 ……… 在文章的结尾，主要参考文章的研究结论针对性地阐述贡献及未来发展方向， 并对文章中存在的不足之处予以阐述，以期在未来的发展中获取更好的发展。 关键词：创业管理；冲突管理；团队冲突AT 公司创业团队冲突案例研究 I ABSTRACT Since Premier Li Keqiang proposed “mass entrepreneurship and innovation” in 2015, social entrepreneurial groups have become increasingly popular. According to the data released by Max Research, from 2011 to 2017, the proportion of self-employment in China has shown an upward trend. Therefore, various behaviors of the entrepreneurial team in the process of survival have also become a hot topic. Among them, in terms of capital and technology, since team entrepreneurship tends to have more advantages than individual entrepreneurship, it has become the first choice for most of entrepreneurs. However, there are often all kinds of conflicts among members in the team entrepreneurship, which will directly lead to the breakdown of the entrepreneurial team and even cause the termination. As a result, the conflicts of the entrepreneurial team lead to countless failures in entrepreneurship so that the management for team conflicts has become one of the important hotspots in entrepreneurial management research. Since the entrepreneurial team led by me has encountered team conflicts, in terms of the conflicts arising from team entrepreneurship, I decided to use my own experiences in AT company as case to make analysis on the team conflicts happening in the process of entrepreneurship so as to propose the related countermeasures for conflict management after I sorted out the related theories on “entrepreneurial team”, “conflict management” and “conflict management for entrepreneurial team”. Through research and analysis, ambiguous entrepreneurial goals, imperfect team incentives, capacity conflicts and disordered management are the major reasons for AT company’s entrepreneurial team to have serious conflicts. Therefore, by constructing a conflict model and combining the model with the real cases, the solution to the conflict management ofAT company team is sorted out. Finally, based on the results of this paper, the main contributions and the shortcomings of the research are summarized so as to look forward to the research orientation in the future. KEYWORDS: Entrepreneurship; conflict management; Team conflictAT 公司创业团队冲突案例研究 1 目 录 第一章 绪论....................................................................................................1 第一节 选题背景............................................................................................................1 第二节 研究目的与意义................................................................................................2 一、论文主要内容和技术路线.....................................................................................2 二、研究思路及创新点.................................................................................................4 第二章 相关理论概述....................................................................................5 第一节 冲突理论研究....................................................................................................5 一、理论研究.................................................................................................................5 二、冲突的来源及过程.................................................................................................5 三、冲突的性质、原因、程度和类型.........................................................................7 第二节 团队冲突管理理论..............................................................................................7 一、团队冲突产生的原因.............................................................................................8 二、团队冲突的类型和影响.........................................................................................8 三、团队冲突管理的方法.............................................................................................9 第三节 创业团队冲突管理理论....................................................................................11 第三章 案例正文..........................................................................................12 第一节 AT 公司简介.....................................................................................................12 第二节 AT 公司案例描述...............................................................................................13 一、AT 公司创业初况..................................................................................................13 二、AT 公司团队冲突的产生......................................................................................15 第四章 案例分析..........................................................................................28 第一节 创业团队冲突的产生原因分析......................................................................28 一、公司创业团队成员不够了解...............................................................................28 二、团队目标不够明确...............................................................................................29 三、团队的激励机制不完善.......................................................................................29 四、沟通机制不健全...................................................................................................30目 录 2 第二节 团队冲突的正面影响......................................................................................31 第三节 团队冲突的影响以及问题..............................................................................32 一、冲突的负面影响...................................................................................................32 二、团队冲突对策与建议...........................................................................................33 第五章 结论与展望......................................................................................39 第一节 主要结论..........................................................................................................39 一、团队冲突不可避免...............................................................................................39 二、团队冲突需要合理引导与管理...........................................................................40 三、团队冲突需要循环、延续和发展.......................................................................40 第二节 未来展望..........................................................................................................41