摘要
上世纪 70 年代中后期，日本企业的迅速崛起向世人展示了企业文化在克服组织
惰性与僵化、根除组织深层次运行问题、系统提升组织绩效等方的重要作用。近年来，
我国企业也开始越发重视企业文化建设并它放在一个战略高度来对待。我国企业要想
生存和发展，就必须在借鉴和吸收包括日本企业文化在内的世界各国优秀的企业化，
取其精华，去其糟粕，建立适合我国自身特点的企业文化

本文尝试采用比较研究的方法，以企业文化的角度，分别介绍了中日两国企业文
化的形成、发展与特点。阐述了中日两国企业文化在经营理念、管理方式、价值观、
人才观等方面各自的做法，其中特别介绍了日本松下公司，中国海尔公司的企业文化
及特点

日本企业非常强调企业的经营理念，强调互利共赢，共存共荣，体现出了企业的
“信”。在管理上日本企业重视风险管理、人才培养和团队精神，强调员工对企业的
“忠”，员工与企业以及员工间的“和”。而中国企业的企业文化正朝着以人为本的理
念转变，企业更重视结果导向。相比日企，中国企业更重视个人能力以及个人为公司
所做的贡献，员工间的地位更为平等

通过阐述两国企业文化的特点和异同，以及两国企业在员工离职率、劳动生产
性、世界 500 强数量的对比，说明两国企业文化各自的优势及劣势。最后提出我国企
业的文化建设需借鉴世界各国先进的企业文化理念来改善自身经营，形成一个内聚人
心，外塑形象的企业文化，发挥我国制度的优越性，建设不断创新的企业文化，从而
推动企业经营的深入改革，提高我国企业的竞争力

关键词：企业文化，比较研究，中日
作 者：花文昌
指导老师：李晓峰II
A study of Chinese and Japanese corporate culture
-Panasonic and Haier as an example
ABSTRACT
The last century in the late 70s, the rapid rise of Japanese enterprises show the
enterprise culture to overcome organizational inertia and rigidity, the eradication of
deep-seated problems, organization operation system to improve the organizational
performance as an important role to the world. In recent years, Chinese enterprises have
begun to pay more and more attention to the construction of enterprise culture and put it on
a strategic height. China&39;s enterprises to survive and develop, we must absorb and draw on
the experience of Japanese enterprise culture, including the world excellent enterprise, its
essence, to its dregs, to establish China&39;s own characteristics of the enterprise culture.
This paper attempts to use the method of comparative study, from the perspective of
corporate culture, introduces the formation, development and characteristics of Chinese
and Japanese corporate culture. Describes the practice of the corporate culture in China
and Japan in the business philosophy, management style, value view and talent view,
especially introduced the Panasonic Corp of Japan, the enterprise culture and the
characteristics of Chinese Haier company.
Japanese companies emphasize business philosophy, emphasizing the mutually
beneficial and win-win coexistence, reflects the company&39;s letter. In the management of
Japanese enterprises attach great importance to risk management, personnel training and
team spirit, emphasizing the staff of the enterprise loyalty, employees and enterprises
and employees of the and. The Chinese enterprise culture is moving towards the
concept of people-oriented, enterprises pay more attention to the results oriented.
Compared to Japanese enterprises, Chinese enterprises pay more attention to personal
ability and personal contribution to the company, the status of employees is more equal.
Through the analysis of the characteristics and similarities and differences between
the two countries, and the comparison of the turnover rate, labor productivity and the
number of the world&39;s top 500 enterprises in the two countries, the respective advantages
and disadvantages. Finally, the construction of enterprise culture in China should learnIII
from the world advanced the concept of corporate culture to improve their management, to
form a cohesive people, outside the plastic image of the corporate culture, exert the
superiority of the system in China, the construction of innovative enterprise culture, so as
to promote enterprise management, improve the enterprises’ competitiveness in China.
Key words: Corporate culture；Comparative study；China Japan
Written by：Wenchang Hua
Supervised by：Xiaofeng Li
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目 录
第一章 概 述 .......1
1.1 选题背景 .........1
1.2 研究意义和目的 .........2
1.3 研究的方法、思路与框架 ......3
1.3.1 研究方法....3
1.3.2 研究思路及框架...3
第二章 企业文化相关理论 ...........5
2.1 企业文化理论的形成、特征、作用 .5
2.2 日本企业文化的研究 ..8
2.3 中国企业文化的研究 .9
第三章 日本企业文化的形成、发展与特点.....11
3.1 日本企业文化的形成与发展 ...........11
3.1.1 自然环境的影响.11
3.1.2 民族传统心理.....11
3.1.3 儒家思想的影响.12
3.2 日本企业文化主要特点 .......13
3.2.1 西方文明和日本传统文化相结合.........13
3.2.2 强调“和”的观念 .13
3.2.3 重视团队精神.....13
3.2.4 强烈的忧患意识.14
3.2.5 奉行以人为本.....14
3.2.6 重视企业的经营理念.....15
3.3 松下电器的企业文化 ...........15
3.3.1 强调企业存在的意义.....15
3.3.2 自主经营的理念.16
3.3.3 全员经营的理念.17
3.3.4 玻璃房式经营策略.........17
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3.3.5 水库式经营....
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