1 NOKIA’08 Spring fashion promotion时尚的核心价值 不断的更新 社会的广泛接受度 对于个性的尊崇 引领和前瞻性 Nokia可被塑造的时尚个性 新科技应用，新产品推出 广泛的认知度及喜好度 科技以人为本的理念 欧亿·体育（中国）有限公司先锋角色的定位 如何诠释Nokia的时尚时尚的热点话题 音乐 游戏 享受人生 科技 文化 Nokia产品与之匹配的产品卖点 音乐手机 强大的游戏功能 行摄人生，对于精彩点滴的纪录 产品的高科技附加值 品牌本身的内涵 品牌时尚感的体现Style Build-up Model Publicity Event Day Attention Reward Action Involvement Comprehension Traditional Media, including TV, radio, and newspaper is still the dominate information channel. Opinion leaders act an important influence on local life style. Information repeated in different channel will create a big clamor. Once exposed to the real case, consumers will get a better understanding by touch and feel. Consumers feel honored when they find out they are also invited to the trend. The benefits foreseen in the trend involvement will be powerful driver to action. Given adequate information, consumer will connect themselves with the style and commit necessary investment Consumer needs external stimuli to take action Representing part of the trend, he /she will be eager to show the style and recommend others. Seeding and InvitationPublicity Publicize on media TV, radio, newspaper Internet VIP announcement City Landmark&Retail POSM Seeding and Invitation Pre-heat by patrol team traveling in the top trendy sites 1 week prior Product demo showed to target consumer Release event message and dispatch invitation “Nokia 08 Fashion show” Event Day Patrol Team flowing around road show venue and dispatch leaflets Road show Music Box Game Box Visual Box Publicity Seeding and Invitation Event Day Attention Comprehension Involvement Reward Action 活动信息在这一过程中的传递因此，我们将把时尚达人最爱光顾的“夜店”作为重点推广及活动渠道 渠道范例：英美烟草将“夜店”作为其重点推广渠道，取得相当大的成效。在他们定义里，Coffee、hotel、restaurant、club均为“夜店”推广渠道。 除此之外，许多时尚品牌在“夜店”都有成功推广案例！根据NOKIA的购买群体特征： 我们将活动推广和预热渠道锁定在该城市最TOP的KTV、酒吧 一线城市：8~10个夜店 二线城市：4个夜店 推广渠道9 根据目标受众的集中分布，建议其他渠道备选： 地标时尚潮流购物区 设计创意艺术空间 摄影协会或展览中心 健身中心/瑜珈馆 推广渠道补充 。。。。。。以上简介无排版格式，详细内容请下载查看