Carrefour:AnOverviewJanuary TableofContents|Source:M+MPlanetRetail Overview Background Operations SalesByFormat CarrefourByCountry SalesBreakdownByRegion,2002 SalesBreakdownByCountry,2002 LatestMajorDevelopments CarrefourInContext LeadingGlobalRetailers’Spread,2002 AnalysisByCountry ProspectsAndStrategy SWOTAnalysis Overview|Source:M+MPlanetRetail Mainaddress:CarrefourS.A.,BP419-16,75769ParisCédex1 6AvenueRaymondPoincaré,Paris75116,France Tel:+33153701900 Fax:+33153708616 Website:www.carrefour Carrefouristheworld’ssecondlargestretailerintermsofsales. Trulyglobalplayerwithoperationsinover30countries. Majorformatsarehypermarkets,supermarketsanddiscountstores. Wellknownforenteringandadaptingtoemergingmarkets. Groupturnover(2002):EUR85.6billion Totalnumberofstores(includingfranchises):10,673 Background|Source:M+MPlanetRetail CarrefourSAwasfirstlistedontheFrenchstockmarketin1970.FirstopeningstoresinFranceduringthe1960s,CarrefourwentontoopenthefirsthypermarketsinFranceandEurope. FirststartedexpandingintotherestofEuropeintheearly1970sand1970s.AtthesametimetheEDdiscountformatwasintroduced. TheCarrefourown-labelwasintroducedin1985. Thefirstnon-EuropeanstorewasopenedinBrazilin1975.Carrefour'sfirstAsianstoreopenedinTaiwanin1989. CarrefourannounceditsintentiontomergewithPromodèsattheendofAugust1999withthemergerapprovedinJanuary2000.TheCarrefournamewasretainedwiththemajorityofPromodèsstoresrebranded.ThemergerpushesCarrefourtosecondplaceinglobalretailing. Operations|Source:M+MPlanetRetail Carrefouroperatesadiverseportfolioofformats,includinghypermarkets,supermarkets,discountstores,cash&carries,c-storesandanumberofneighbourhoodstoreformatsforindependentretailers. Pioneerofhypermarketformat.AllhypermarketstradeundertheCarrefourbannerworldwide.Withtheopportunitiesforhypermarketopeningsindevelopedmarketsslowing,Carrefour’sstrategyistousetheformattoestablishitselfinemergingmarketsaroundtheworld. Supermarketstradeunderavarietyoffascias,althoughChampionisthemostimportant. DiscountstoresareoperatedbyDia.DiaisnowseenasakeybrandforCarrefour’sfuturegrowth.GiventhesuccessoftheDiaformatwithitshighprofitabilitylevels,itisnotsurprisingthatCarrefourisplacingmoreemphasisonthediscountbannerinordertogrowinternationally–especiallyinSouthAmericaandAsia. Thestrategyistoestablishallthesemajorformats(hypermarkets,supermarketsanddiscountstores)inallcountries.